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marketing
sustainable development
products
consumer behaviour
societal responsibility
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http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p8470
http://www.yso.fi/onto/yso/p2862
http://www.yso.fi/onto/yso/p8576
http://www.yso.fi/onto/yso/p5604
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Rasa, Suvi
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Yritysten ympäristöjohtaminen
Corporate Environmental Management
20425
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author_facet |
Rasa, Suvi
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Yritysten ympäristöjohtaminen
Corporate Environmental Management
20425
Rasa, Suvi
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Rasa, Suvi
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Kauppakorkeakoulu
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Rasa, Suvi
Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing
sustainability marketing
bio-based products
sustainable value
biomateriaalit
biokemikaalit
yritysmarkkinointi
kilpailuetu
biomaterials
biochemicals
business-to-business marketing
competitive advantage
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Yritysten ympäristöjohtaminen
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_58721&index=0&size=large
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title |
Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing
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title_full |
Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing
|
title_fullStr |
Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing
Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing
|
title_full_unstemmed |
Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing
Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing
|
title_short |
Competitive advantage from sustainability marketing of bio-based products
|
title_sort |
competitive advantage from sustainability marketing of bio based products a multiple case study of three sustainable chemical companies sustainability marketing
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title_sub |
a multiple case study of three sustainable chemical companies’ sustainability marketing
|
title_txtP |
Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing
|
topic |
sustainability marketing
bio-based products
sustainable value
biomateriaalit
biokemikaalit
yritysmarkkinointi
kilpailuetu
biomaterials
biochemicals
business-to-business marketing
competitive advantage
|
topic_facet |
bio-based products
biochemicals
biokemikaalit
biomateriaalit
biomaterials
business-to-business marketing
competitive advantage
kilpailuetu
sustainability marketing
sustainable value
yritysmarkkinointi
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https://jyx.jyu.fi/handle/123456789/58721
http://www.urn.fi/URN:NBN:fi:jyu-201806253352
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AT rasasuvi competitiveadvantagefromsustainabilitymarketingofbiobasedproductsamultiplecasestudyofth
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