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[{"key": "dc.contributor.advisor", "value": "Pesonen, Hanna-Leena", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rasa, Suvi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-06-25T10:23:19Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-06-25T10:23:19Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58721", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimus keskittyy kest\u00e4vyysmarkkinoinnin mahdollisuuksiin tuoda kilpailuetua uusille biotuotteille eli biomateriaaleille ja \u2013kemikaaleille. Kest\u00e4vyysmarkkinointia tutkitaan yritysmarkkinoinnin kontekstissa. Tutkimuksen l\u00e4hestymistapa aiheeseen on monitapaustutkimus.\nTutkimuksen teoria pohjautuu strategisen johtamisen teoriaan, koska strategisen johtamisen teoria pyrkii vastaamaan kysymykseen, miksi toiset yritykset p\u00e4rj\u00e4\u00e4v\u00e4t paremmin\nkuin toiset. Lis\u00e4ksi tutkimus yhdist\u00e4\u00e4 strategisen johtamisen suuntauksia ajankohtaisiin markkinointisuuntauksiin ja konsepteihin kest\u00e4vyysstrategiasta sek\u00e4 kehitt\u00e4\u00e4\nn\u00e4ist\u00e4 teoriapohjaisen k\u00e4sitteellisen kehyksen. K\u00e4sitteellinen kehys yhdist\u00e4\u00e4 kest\u00e4v\u00e4 arvo \u2013konseptin ja p\u00e4ivitetyn markkinointi-mixin.\nLuotua kehyst\u00e4 hy\u00f6dynnet\u00e4\u00e4n kolmen kemianteollisuuden kest\u00e4vyysjohtajayrityksen analysoinnissa. Analysoinnin kohteena on erityisesti yritysten kest\u00e4vyysmarkkinointi.\nTutkimus osoittaa, ett\u00e4 tapausyritykset toteuttivat kest\u00e4v\u00e4 arvo \u2013konseptia kest\u00e4vyysstrategiassaan, keskittyen tuotevastuun ja puhtaan teknologian strategioihin. Lis\u00e4ksi havaittiin, kest\u00e4v\u00e4 arvo \u2013konseptin elementtej\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 kest\u00e4vyysmarkkinoinnissa ja ne voivat luoda kilpailuetua. Tutkimuksen t\u00e4rkeimm\u00e4t tuotokset ovat kest\u00e4vyysmarkkinoinnin\nk\u00e4sitteellinen kehys sek\u00e4 biokemikaalien ja \u2013materiaalien menestyksekk\u00e4\u00e4n kest\u00e4vyysmarkkinointistrategian ominaisuuksien kuvaus. Lis\u00e4ksi lopuksi esitet\u00e4\u00e4n jatkotutkimusaiheita.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This study focuses on the opportunities sustainability marketing provides for competitive advantage of new sustainable bio-based products, namely bio-based materials and chemicals. Sustainability marketing is studied in B2B context. Study follows a multiple case study approach.\nTheory base for the research derives from strategic management theory since the key question that strategic management aims to answer is why some companies perform better than others. Furthermore, the study synthesizes relevant streams of thought in strategic management with contemporary sustainability strategy concepts and marketing approaches to develop an integrative theory-based conceptual framework. This framework links sustainable value -concept with upgraded marketing mix.\nThe created framework is utilized in the analysis of three sustainability leaders from chemical industry, particularly their sustainability marketing. This study shows that case companies were implementing sustainable value \u2013 concept in their sustainability strategies, emphasizing product stewardship and clean technology strategies. Furthermore, elements from sustainable value -concept can contribute to sustainability marketing and provide an opportunity for competitive advantage. Main contributions of the study are the conceptual framework for sustainability marketing and description of the features of\nsuccessful sustainability marketing strategy for bio-based chemicals and materials. Also further research opportunities are introduced at the end of the study.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Riitta Pitk\u00e4nen (rpitkane@jyu.fi) on 2018-06-25T10:23:19Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-06-25T10:23:19Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "83", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sustainability marketing", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "bio-based products", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sustainable value", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies\u2019 sustainability marketing", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201806253352", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritysten ymp\u00e4rist\u00f6johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20425", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "biomateriaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "biokemikaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysmarkkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kilpailuetu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "biomaterials", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "biochemicals", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "business-to-business marketing", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "competitive advantage", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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