Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing

Competitive advantage from sustainability marketing of bio-based products a multiple case study of three sustainable chemical companies’ sustainability marketing

Bibliographic Details
Main Author: Rasa, Suvi
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Yritysten ympäristöjohtaminen, Corporate Environmental Management, 20425
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
sustainability marketing
bio-based products
sustainable value
biomateriaalit
biokemikaalit
yritysmarkkinointi
kilpailuetu
biomaterials
biochemicals
business-to-business marketing
competitive advantage
Online Access: https://jyx.jyu.fi/handle/123456789/58721
Description
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