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[{"key": "dc.contributor.advisor", "value": "Valkonen, Tarja", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Piiroinen, Laura", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-06-13T10:16:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-06-13T10:16:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58530", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n maisterintutkielman tavoitteena oli selvitt\u00e4\u00e4 JYYn j\u00e4senten arvioita JYYn j\u00e4senviestinn\u00e4n vaikuttavuudesta sek\u00e4 kuvata ja ymm\u00e4rt\u00e4\u00e4 j\u00e4senten sek\u00e4 my\u00f6nteisi\u00e4 ett\u00e4 kielteisi\u00e4 k\u00e4sityksi\u00e4 ja kokemuksia JYYn j\u00e4senviestinn\u00e4st\u00e4. Tutkimus toteutettiin osin m\u00e4\u00e4r\u00e4llisen\u00e4 ja osin laadullisena. Aineisto ker\u00e4ttiin verkkokyselyll\u00e4. Kyselyst\u00e4 kerrottiin s\u00e4hk\u00f6postitse ja sosiaalisen median v\u00e4lityksell\u00e4 kaikille Jyv\u00e4skyl\u00e4n yliopiston opiskelijoille. Vastaajat (N = 276) valikoituivat mukaan oman osallistumishalukkuutensa pohjalta. M\u00e4\u00e4r\u00e4llist\u00e4 aineistoa analysoitiin vastausten jakaumien ja keskiarvojen perusteella. Laadullisen aineiston analyysimenetelm\u00e4n\u00e4 k\u00e4ytettiin aineistol\u00e4ht\u00f6ist\u00e4 sis\u00e4ll\u00f6nanalyysi\u00e4, tarkemmin sanottuna luokittelua ja teemoittelua.\n\nTutkielman tulosten perusteella JYYn j\u00e4senet arvioivat JYYn j\u00e4senviestint\u00e4\u00e4 melko vaikuttavaksi, ennen kaikkea luotettavaksi ja ajankohtaiseksi. J\u00e4senten my\u00f6nteiset k\u00e4sitykset ja kokemukset liittyiv\u00e4t muun muassa viestinn\u00e4n sis\u00e4lt\u00f6jen oleellisuuteen, viestinn\u00e4n monikanavaisuuteen ja opiskelijoita puhuttelevaan s\u00e4vyyn. Vastaavasti opiskelijoilla oli j\u00e4senviestinn\u00e4st\u00e4 my\u00f6s kielteisi\u00e4 k\u00e4sityksi\u00e4 ja kokemuksia: JYY ei viesti oikeaan aikaan, edustaa vain osaa opiskelijoista, ei keskustele eik\u00e4 kerro riitt\u00e4v\u00e4sti ydintoiminnastaan.\n\nTutkielman tuloksia tulkitsemalla voidaan todeta, ett\u00e4 JYYn j\u00e4senviestinn\u00e4n vaikuttavuuden merkitt\u00e4vimpi\u00e4 osa-alueita opiskelijoiden arvioiden, k\u00e4sitysten ja kokemusten mukaan olivat luotettavuus, selkeys ja tarkkuus, olennaisuus sek\u00e4 rento, opiskelijoille viestimisen kannalta tarkoituksenmukainen viestinn\u00e4n s\u00e4vy. Tutkielma antaa ev\u00e4it\u00e4 pohdinnalle liittyen siihen, ovatko organisaation j\u00e4senten k\u00e4sitykset ja kokemukset j\u00e4senviestinn\u00e4n vaikuttavuudesta johdonmukaisia organisaation oman n\u00e4kemyksen ja viestinn\u00e4n tavoitteiden kanssa sek\u00e4 siihen, mitk\u00e4 tekij\u00e4t ovat olennaisia viestinn\u00e4n vaikuttavuutta arvioitaessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-06-13T10:16:35Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-06-13T10:16:35Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "90", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "j\u00e4senviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestinn\u00e4n vaikuttavuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "voittoa tavoittelematon organisaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Jyv\u00e4skyl\u00e4n yliopiston ylioppilaskunnan j\u00e4senviestinn\u00e4n vaikuttavuus j\u00e4senten arvioimana", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201806133177", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Puheviestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Speech Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3132", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yleishy\u00f6dylliset yhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ylioppilaskunnat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "puheviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatioviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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