Product information management challenges in B2B e-commerce a case study in spare parts business

Tämän Pro gradu -tutkielman tarkoitus on selvittää, mitä tuotetiedonhallinnan haasteita yritystenvälisessä verkkokaupankäynnissä voi esiintyä. Tutkielma on toteutettu toimeksiantona teollisen valmistuksen yritykselle, joka samalla osallistuu tutkimukseen. Yrityksellä on tarve selvittää tuotetiedonha...

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Main Author: Mattila, Salla
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/58512
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author Mattila, Salla
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Mattila, Salla Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Mattila, Salla Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Mattila, Salla
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description Tämän Pro gradu -tutkielman tarkoitus on selvittää, mitä tuotetiedonhallinnan haasteita yritystenvälisessä verkkokaupankäynnissä voi esiintyä. Tutkielma on toteutettu toimeksiantona teollisen valmistuksen yritykselle, joka samalla osallistuu tutkimukseen. Yrityksellä on tarve selvittää tuotetiedonhallinnan haasteensa koskien varaosaliiketoimintansa verkkokaupankäyntiä, jotta tuotetiedonhallinnan menetelmiä ja täten verkkokaupan asiakaskokemuksia voidaan parantaa. Tutkimus aloitetaan toteuttamalla kirjallisuuskatsaus tutkittavaa ilmiötä ja sen taustatekijöitä aiemmin käsitelleiden tutkimusten esittelemiseksi. Kirjallisuuskatsauksen pohjalta luodaan teoreettinen viitekehys, jota tullaan hyödyntämään empiirisen tutkimuksen sekä sen tulosten analysoinnin perustana. Empiirinen tutkimus toteutetaan yksittäistapaustutkimuksena kvalitatiivisia puolistrukturoituja, viitekehyksen pohjalta luotuja haastatteluja hyödyntäen. Yhdessä kirjallisuuskatsauksen kanssa empiirisen tutkimuksen tulokset osoittavat, että yritystenvälisessä verkkokaupankäynnissä esiintyvät tuotetiedonhallinnan haasteet liittyvät pääasiassa tietojärjestelmiin, organisationaalisiin tekijöihin ja tuotetietoon. Yksityiskohtaisemmin, tietojärjestelmähaasteet liittyvät useiden järjestelmien käyttöön ja integrointiin, datasiirtoihin ja -formaatteihin, sekä järjestelmäominaisuuksiin ja -päivityksiin. Organisationaaliset haasteet liittyvät prosesseihin, standardeihin sekä ihmisiin. Tuotetietohaasteet liittyvät tuotetiedon suureen määrään ja heterogeenisyyteen, tuotetiedon korkean laadun määrittämiseen, laadun ominaisuuksien takaamiseen, tuotetiedon ja sen laadun manipuloimiseen sekä asiakasvaatimuksiin. Yhteenvetona ja johtopäätöksenä voi todeta, että empiiriset tutkimustulokset peilaavat vahvasti teoreettisen viitekehyksen sisältöä, ja todennetut erilaiset haasteet liittyvät vahvasti toisiinsa. Tämä tutkimus tarjoaa uutta tietoa vähäisesti tutkittuun tuotetiedonhallinnan, yritystenvälisen verkkokaupankäynnin ja jälkimarkkinaliiketoiminnan yhteyteen liittyen mahdollisiin haasteisiin, jotka voivat verkkokaupankäyntitoiminnassa nousta esille. The purpose of this Master’s thesis is to define what product information management (PIM) challenges can arise in business-to-business (B2B) electronic commerce (e-commerce). The thesis is carried out as a unity of literature research and qualitative study, which was commissioned by an industrial manufacturing company participating to this study in need of declaring the management challenges of their product information in their spare parts e-commerce, so PIM can be enhanced and e-commerce customer experiences improved. First, a literature review is conducted to introduce prior research to the studied phenomenon and its background factors. Based on the literature review results, a theoretical framework is created and utilized as the basis of the following empirical research and the analysis of its results. The empirical research is carried out as a single case study through qualitative semi-structured interviews, created from the basis of the framework. Together, the literature review and the empirical study results show, that PIM challenges manifesting in B2B e-commerce are related to mainly information systems, organizational aspects, and product information. In more detail, information system -challenges are related to the use and integration of many systems, the data transfers and formats, and the system features and updates. Organizational challenges are associated with processes, standards, and people. Product information -challenges are related to the vast amount and heterogeneity of product information, defining its overall quality, ensuring the quality features, manipulation of product information and its quality, and customer requirements. As a conclusion it can be stated that the empirical study results strongly reflect the theoretical framework contents, and that the different challenges are highly interrelated. This thesis offers new information on the scarcely studied connection of PIM, B2B e-commerce, and after sales business regarding the possible challenges that could arise in e-commerce operations.
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spellingShingle Mattila, Salla Product information management challenges in B2B e-commerce : a case study in spare parts business product information management PIM challenges Tietojärjestelmätiede Information Systems Science 601 varaosat tuotetiedot yritysmyynti verkkokauppa (verkkoliiketoiminta) tiedonhallintajärjestelmät spare parts product information business-to-business commerce electronic commerce information management systems
title Product information management challenges in B2B e-commerce : a case study in spare parts business
title_full Product information management challenges in B2B e-commerce : a case study in spare parts business
title_fullStr Product information management challenges in B2B e-commerce : a case study in spare parts business Product information management challenges in B2B e-commerce : a case study in spare parts business
title_full_unstemmed Product information management challenges in B2B e-commerce : a case study in spare parts business Product information management challenges in B2B e-commerce : a case study in spare parts business
title_short Product information management challenges in B2B e-commerce
title_sort product information management challenges in b2b e commerce a case study in spare parts business
title_sub a case study in spare parts business
title_txtP Product information management challenges in B2B e-commerce : a case study in spare parts business
topic product information management PIM challenges Tietojärjestelmätiede Information Systems Science 601 varaosat tuotetiedot yritysmyynti verkkokauppa (verkkoliiketoiminta) tiedonhallintajärjestelmät spare parts product information business-to-business commerce electronic commerce information management systems
topic_facet 601 Information Systems Science PIM Tietojärjestelmätiede business-to-business commerce challenges electronic commerce information management systems product information product information management spare parts tiedonhallintajärjestelmät tuotetiedot varaosat verkkokauppa (verkkoliiketoiminta) yritysmyynti
url https://jyx.jyu.fi/handle/123456789/58512 http://www.urn.fi/URN:NBN:fi:jyu-201806133160
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