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[{"key": "dc.contributor.advisor", "value": "K\u00e4\u00e4nt\u00e4, Leila", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kemppainen, Kaisli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-06-07T07:56:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-06-07T07:56:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58426", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "YouTube on suosituin videotoistopalvelu Internetiss\u00e4. Sivustolle voi ladata omia videoita, katsoa, tilata sek\u00e4 kommentoida muiden videoita. Osa sivuston k\u00e4ytt\u00e4jist\u00e4 on eritt\u00e4in suosittuja ja heill\u00e4 voi olla miljoonia seuraajia sek\u00e4 katselukertoja videoillaan. Kaikkein suosituimmat videobloggaajat (tai \u201dtubettajat\u201d) el\u00e4tt\u00e4v\u00e4t itsens\u00e4 videoiden mainostuotoilla ja sponsoreiden tarjoamien diilien kautta. Tubettajien ymp\u00e4rille rakentuu usein uskollinen ja tiivis yhteis\u00f6. On syyt\u00e4 kuitenkin muistaa, ett\u00e4 vloggaajan tarkoituksena on kuitenkin myyd\u00e4 omia tai edustamiaan tuotteita tai palveluita. \n\n\nTutkielmani tarkoituksena on tutkia yhden tietyn YouTube kanavan yhteis\u00f6llisyyden rakentumista erityisesti kielellisten keinojen kautta.. Kyseinen kanava on nimelt\u00e4\u00e4n Blogilates, ja se edustaa urheilu/fitness aihepiiri\u00e4. Kyseinen kanava on toiminut jo vuodesta 2013 ja on aihepiirins\u00e4 suurin ja suosituin: sill\u00e4 on yli 4 miljoonaa seuraajaa. Koska kyseinen kanava on niin vaikutusvaltainen, on se hyv\u00e4 tutkimuskohde. Kanavan ymp\u00e4rille onkin rakentunut oma br\u00e4ndi ja kanavan seuraajia kutsutaan omalla lempinimell\u00e4\u00e4n POPsters, jonka kanavan perustaja amerikkalainen Cassey Ho on keksinyt. Aineistonani oli seitse\u00e4n eri videota, jotka on julkaistu vuosina 2013-2017.\n\nHerringin (2004) tietokonev\u00e4litteinen diskurssianalyysi sek\u00e4 McMillan ja Chavisin yhteis\u00f6llisyysteoria (1986) toimivat tutkimukseni pohjana.\n\nTutkimuksessani selvisi, ett\u00e4 vloggaaja k\u00e4ytt\u00e4\u00e4 pitk\u00e4lti samoja viestinn\u00e4n keinoja kuin muukin media ja ihmisten arkip\u00e4iv\u00e4inen kasvokkainen kommunikointi. Persoonapronominien k\u00e4ytt\u00f6, faniryhm\u00e4n nime\u00e4minen, henkil\u00f6kohtaisten kokemuksien jakaminen, k\u00e4skymuotojen k\u00e4ytt\u00f6 sek\u00e4 toistuvat tervehdykset ja lopetukset ovat esimerkkej\u00e4 kielellisist\u00e4 valinnoista joita vloggaaja k\u00e4ytt\u00e4\u00e4 yhteis\u00f6llisyyden rakentamiseksi ja yll\u00e4pit\u00e4miseksi. Lis\u00e4ksi selvisi, ett\u00e4 Internetiss\u00e4 oleviin yhteis\u00f6ihin voi soveltaa samoja rakenteita ja k\u00e4sitteit\u00e4 kuin fyysisiin yhteis\u00f6ihin. T\u00e4llaisia esimerkkej\u00e4 ovat muunmuassa j\u00e4senyyden m\u00e4\u00e4rittely sek\u00e4 yhteisten kokemusten jakaminen yhteis\u00f6n kesken. Voidaan olettaa, ett\u00e4 mit\u00e4 parempi suhde vloggaajalla on katsojiinsa, sit\u00e4 todenn\u00e4k\u00f6isemmin h\u00e4n on suosittu ja tienaa enemm\u00e4n rahaa videoillaan. Suositut vloggaajat ovat onnistuneesti luoneet yhteis\u00f6n ja toimivat sek\u00e4 sen johtajina ett\u00e4 j\u00e4senin\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-06-07T07:56:12Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-06-07T07:56:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "22", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "community theory", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vlogging", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "computer mediated discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The building of a sense of community by the videoblogger Blogilates", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201806073088", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6llisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "YouTube", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "videoblogit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "bloggaajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "communality", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "YouTube", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "video blogs", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "bloggers", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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