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[{"key": "dc.contributor.advisor", "value": "Kasila, Kirsti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Heinonen, Noora", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-06-06T11:35:52Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-06-06T11:35:52Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58402", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Energiajuomat ovat kofeiinipitoisia virvoitusjuomia, joiden haitallisista vaikutuksista lasten ja nuorten hyvinvoinnille on tutkittua n\u00e4ytt\u00f6\u00e4. Jatkuvan k\u00e4yt\u00f6n on todettu olevan yhteydess\u00e4 muun muassa huonovointisuuteen, ahdistuneisuuteen ja p\u00e4ihteiden k\u00e4ytt\u00f6\u00f6n sek\u00e4 heikompaan koulumenestykseen. Kuitenkin kansainv\u00e4lisesti jopa kaksi kolmesta kyselyihin vastanneista nuorista on k\u00e4ytt\u00e4nyt energiajuomia. Valtaosa energiajuomien k\u00e4ytt\u00e4jist\u00e4 on poikia, jolloin my\u00f6s niiden k\u00e4yt\u00f6st\u00e4 aiheutuvat terveyshaitat kasaantuvat pojille. Vaikka t\u00e4rkein k\u00e4ytt\u00f6\u00e4 motivoiva tekij\u00e4 on edelleen maku, on nuorten energiajuomien k\u00e4yt\u00f6n havaittu olevan vahvasti erilaisten sosiodemografisten ja ymp\u00e4rist\u00f6llisten tekij\u00f6iden m\u00e4\u00e4ritt\u00e4m\u00e4\u00e4 sosiaalista toimintaa.\nTutkimuksessa pyrittiin selvitt\u00e4m\u00e4\u00e4n energiajuomien k\u00e4ytt\u00f6\u00f6n liittyvi\u00e4 sosiokulttuurisia tekij\u00f6it\u00e4 analysoimalla Youtube-sivustolla julkaistuja energiajuoma-aiheisia videoita (n=353) vuosilta 2008\u20132016 laadullisen tutkimuksen n\u00e4k\u00f6kulmasta. Videot luokiteltiin sis\u00e4ll\u00f6n erittelyn menetelm\u00e4ll\u00e4 videotyyppeihin, joista jatkoanalyysin kohteeksi valikoituivat nuorten poikien energiajuomien testausvideot. Niiden suosituimmista videoista (n=15) muodostettiin litteraatioon ja videokuvaan pohjautuvat tarinat narratiivis-diskursiivista syv\u00e4analyysi\u00e4 varten, johon valikoitui kolme tarinaa. Syv\u00e4analyysin tarkoituksena oli tutkia tarinoiden kautta, millaisia merkityksi\u00e4 energiajuomille videoissa rakentui sek\u00e4 millaisia subjektipositioita videoissa esiintyville henkil\u00f6ille muodostui. \nTyypillinen energiajuomavideo oli mieshenkil\u00f6n tekem\u00e4 testausvideo, jossa arvioitiin tuotteen ulkon\u00e4k\u00f6\u00e4, hajua ja makua. Vastaavissa nuorten poikien tekemiss\u00e4 testausvideoissa energiajuomista puhuttiin p\u00e4\u00e4asiassa p\u00e4ihdediskurssissa, jossa niit\u00e4 my\u00f6s arvioitiin suhteessa p\u00e4ihteisiin. Nuorten videoissa havaittiin lis\u00e4ksi energiajuomien markkinoinnissa esiintyvi\u00e4 mielikuvia, kuten j\u00e4nnitys ja vaarantuntu, jotka loivat videoissa kuvaa kielletyst\u00e4 toiminnasta. N\u00e4it\u00e4 kuvitteellisia kieltoja rikottiin asemoitumalla kapinallisen teinin ja kokeneen teinin subjektipositioihin. Videoissa havaittiin my\u00f6s runsaasti erilaisia sosiaalisia merkityksi\u00e4 siit\u00e4 huolimatta, ett\u00e4 niiss\u00e4 esiinnyttiin p\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti yksin. \nHavainnot nuorten energiajuomien testausvideoissa rakentuneista p\u00e4ihdemerkityksist\u00e4 tukevat aiemmissa tutkimuksissa todettuja yhteyksi\u00e4 nuorten energiajuomien ja p\u00e4ihteiden k\u00e4yt\u00f6n v\u00e4lill\u00e4. Tulokset alleviivaavat tarvetta n\u00e4iden havaintojen laaja-alaisempaan tutkimiseen nuorten terveyden edist\u00e4miseksi ja energiajuomia koskevan p\u00e4\u00e4t\u00f6ksenteon tueksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Energy drinks are caffeinated beverages that are shown to have negative health effects on adolescent comprehensive well-being. Frequent use is associated with nausea, anxiety, use of alcohol and other drugs and lower academic performance. Internationally up to two thirds of adolescent survey participants use energy drinks and the majority of them are boys. Therefore, also the adverse effects cumulate to the boys. The main reason for use still seems to be the taste. However, it is shown that adolescents\u2019 energy drink use is strongly characterized by social meanings and demographically and environmentally modulated.\nThe study aims to understand the socio-cultural factors of adolescent the energy drink use by analyzing energy drink videos of adolescents from Youtube through years 2008-2016. The methodological framework of the study is social constructionism. The study consists of two phases, and in the first phase the video material (n=353) was categorized using content analysis. Based on the results of this analysis, a smaller data set was formed and turned into three stories (n=15). Three of these were studied through in-depth discourse-narrative analysis.\nThe most common energy drink video type in all age groups was a test video made by male person. In-depth analysis about the videos that were made by adolescents shows that energy drinks were mainly described as drugs instead of energy drinks and thought to give intoxicating sense to the users. Energy drinks were also associated with illicit impression that arose for example from energy drink content marketing subjects such as excitement and extreme experiences. These discourses offered position in experienced teenager or in rebellious teenager. Despite that videos where often presented alone it appeared that energy drink videos turned out to contain plenty of different kind of social meanings.\nThe findings are consistent with earlier studies that have discovered the relationship between drugs and adolescent energy drink use. The results emerging from the study also highlight the need for future research on this relationship using broader study designs. This information could be used in policy making in order to prevent adolescents\u2019 excessive energy drink use.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-06-06T11:35:52Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-06-06T11:35:52Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "100", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "narratiivis-diskursiivinen analyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201dTervetuloa, nyt aukaistaan energiajuomat\u201d : laadullinen tutkimus poikien energiajuomien k\u00e4ytt\u00f6\u00e4 koskevista videoista Youtubessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201806063058", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikunta- ja terveystieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Terveyskasvatus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Health Education", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "50411", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen konstruktivismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "terveysk\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "merkitykset (tieto)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nuoret", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "energiajuomat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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