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[{"key": "dc.contributor.advisor", "value": "Per\u00e4l\u00e4, Piia", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Virtanen, Rosa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-06-06T06:46:51Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-06-06T06:46:51Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58373", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Visuaalisen k\u00e4ytett\u00e4vyyden ja luottamuksen k\u00e4sitteiden yleinen m\u00e4\u00e4rittely on ollut kirjallisuudessa haasteellista, mik\u00e4 her\u00e4tti tarpeen tutkielman toteuttami-selle. Visuaalisen k\u00e4ytett\u00e4vyyden merkitys verkkosivustolla on t\u00e4rke\u00e4 erityi-sesti varhaisen luottamuksen kannalta, sill\u00e4 k\u00e4ytt\u00e4j\u00e4n herkkyys palveluntarjo-ajan vaihtamiselle on eritt\u00e4in suuri, ellei varhaista luottamusta muodostu. Tut-kielmassa keskityttiin visuaalisen k\u00e4ytett\u00e4vyyden elementtien m\u00e4\u00e4rittelyyn ja niiden vaikutukseen luottamuksen muodostumisessa verkkosivustolla. Tut-kielma toteutettiin kirjallisuuskatsauksena, ja tutkielmassa m\u00e4\u00e4riteltiin kirjalli-suuden pohjalta t\u00e4rkeimm\u00e4t visuaalisen k\u00e4ytett\u00e4vyyden elementit, sek\u00e4 niiden suhde k\u00e4ytt\u00e4j\u00e4n luottamuksen muodostumiseen verkkosivustolla. Tutkielman lopputuloksena todettiin muun muassa sivuston navigoinnin helppouden, koetun kontrollin, pehmeiden v\u00e4rien k\u00e4yt\u00f6n, laadukkaiden valokuvien, sivus-ton asettelun, yrityksen logon k\u00e4yt\u00f6n, br\u00e4nd\u00e4yksen, johdonmukaisuuden, yh-tenev\u00e4isyyden ja yksinkertaisuuden vaikuttavan luottamuksen muodostumi-seen positiivisesti verkkosivustolla. Tutkielman rajoitteiksi todettiin muun muassa visuaalisen k\u00e4ytett\u00e4vyyden moniselitteiset m\u00e4\u00e4ritelm\u00e4t kirjallisuudes-sa, sek\u00e4 tutkielmassa asetettujen tutkimuskysymysten aihepiirien mukaisten tutkimusten v\u00e4h\u00e4isyys. Haasteita aiheuttivat visuaalisen k\u00e4ytett\u00e4vyyden ele-menttien m\u00e4\u00e4rittely, visuaalisen k\u00e4ytett\u00e4vyyden k\u00e4sitteen m\u00e4\u00e4rittely sek\u00e4 luot-tamuksen moniulotteinen luonne. Jatkotutkimusaiheina esitettiin esimerkiksi visuaalisen k\u00e4ytett\u00e4vyyden ja k\u00e4ytt\u00e4j\u00e4n demografisen taustan vaikutus luotta-muksen muodostumisessa, jonka todettiin kirjallisuuden pohjalta olevan aina-kin kulttuurisidonnaista.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The concepts of visual usability and consumer trust are hard to define due to their multidimensional nature, which raised the need for this thesis. The signif-icance of visual usability on a website is especially crucial considering the for-mation of initial trust, since the sensibility to switch a desired service provider due to the lack of initial trust is especially high. In this thesis the focus was on defining the elements of visual usability, and the possible effect they have on the formation of trust in the context of a website. This thesis was conducted as a literary review and based on the findings of this literary review, the main ele-ments of visual usability were defined, as well as what is their relation to the formation of trust on a website. As a result, it was stated that the ease of naviga-tion, perceived control, use of soft colors, high quality photography, layout, use of the company logo, branding, consistency, coherence, and simplicity were the main positively affecting factors when constructing trust. The vague or mul-tidimensional definitions of visual usability on the researched literary, as well as the lack of previous research on the research questions given in this thesis were noted as constraints. The definition of the elements of visual usability, the definition of the visual usability and the multidimensional nature of trust gave challenges when conducting this thesis. In the future, it was proposed that the visual usability, it\u2019s relation to consumer\u2019s demographic background and the forming of trust could be useful to research, since it was stated that the forming of trust is at least culturally bound.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-06-06T06:46:51Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-06-06T06:46:51Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "visuaalinen k\u00e4ytett\u00e4vyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkosivusto", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4j\u00e4n luottamus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Visuaalisen k\u00e4ytett\u00e4vyyden vaikutukset luottamuksen muodostumiseen verkkosivustolla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201806063030", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "WWW-sivustot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luottamus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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