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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Rousi, Rebekah", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Flink, Lauri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-06-01T11:14:04Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-06-01T11:14:04Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58284", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman keskeisen\u00e4 sis\u00e4lt\u00f6n\u00e4 ovat mobiililaitteet, niiden ostop\u00e4\u00e4t\u00f6s ja k\u00e4ytett\u00e4vyyden vaikutus ostop\u00e4\u00e4t\u00f6kseen kuluttajan n\u00e4k\u00f6kulmasta. Tutkielmassa selvitet\u00e4\u00e4n yleisimpi\u00e4 ominaisuuksia ja muita tekij\u00f6it\u00e4, jotka vaikuttavat mobiililaitteen ostop\u00e4\u00e4t\u00f6kseen ja k\u00e4ytett\u00e4vyyden vaikutusta ostop\u00e4\u00e4t\u00f6kseen. T\u00e4ss\u00e4 tutkimuksessa mobiililaitteista tarkastellaan p\u00e4\u00e4asiassa \u00e4lypuhelimia ja muita matkapuhelimia. Informaatioteknologia sek\u00e4 samalla my\u00f6s mobiiliala ja mobiililaitteet kehittyv\u00e4t jatkuvasti, joten t\u00e4m\u00e4 on nyky\u00e4\u00e4n hyvin ajankohtainen aihe. Mobiilialasta onkin tullut eritt\u00e4in kilpailtu ala. Mobiililaiteella on oltava tiettyj\u00e4 vahvuuksia, joilla se erottuu monien kilpailevien laitteiden joukosta positiivisella tavalla. On siis t\u00e4rke\u00e4\u00e4 tutkia yleisi\u00e4 ominaisuuksia ja muita tekij\u00f6it\u00e4, jotka yhdist\u00e4v\u00e4t menestyvi\u00e4 mobiililaitteita ja joilla on vaikutus ostop\u00e4\u00e4t\u00f6kseen. Tutkimuskysymykset ovat seuraavat: \u201dMitk\u00e4 tekij\u00e4t vaikuttavat mobiililaitteen ostop\u00e4\u00e4t\u00f6kseen kuluttajan n\u00e4k\u00f6kulmasta?\u201d ja \u201dMik\u00e4 on k\u00e4ytett\u00e4vyyden vaikutus mobiililaitteen ostop\u00e4\u00e4t\u00f6kseen kuluttajan n\u00e4k\u00f6kulmasta?\u201d Ostop\u00e4\u00e4t\u00f6kseen vaikuttavien tekij\u00f6iden tarkastelu toteutetaan tekem\u00e4ll\u00e4 aihepiiriin pohjautuva kirjallisuuskatsaus, jossa havainnot kootaan aiemmin suoritettujen tutkimuksien tuloksista. L\u00f6ydetyt tulokset toimivat perustana empiiriselle tutkimukselle ja uusille tutkimustuloksille. K\u00e4ytett\u00e4vyyden vaikutusta ostop\u00e4\u00e4t\u00f6kseen tarkastellaan empiirisen tutkimuksen avulla. Tulokset ovat t\u00e4rkeit\u00e4 varsinkin mobiililaitevalmistajille tarjoten tietoa esimerkiksi kilpailuedun tavoitteluun.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This Master\u2019s Thesis examines mobile devices, the factors that influence their purchase decision and the influence of usability on purchase decision from the consumer\u2019s point of view. The goal of the thesis is to define the most common features and other factors that influence the purchase decision of mobile devices. This research defines a mobile device primarily as a smart phone or some other mobile phone. Due to the prominence of mobile and smart phone consumption, this is currently a highly relevant topic. Information technology, the mobile industry and mobile devices are advancing all the time. The mobile industry is a highly competitive industry, and continues to increase in competitiveness alongside technological progress. That is why mobile devices need certain strengths to differentiate in a positive way from numerous competing devices. Therefore, it is important to examine common features and other factors that successful mobile devices have and which have impact on purchase decisions. The research questions are: \u201cWhich factors influence the purchase decision of mobile devices from the consumer\u2019s point of view?\u201d and \u201cWhat is the influence of usability on the purchase decision of mobile devices from the consumer\u2019s point of view?\u201d The examination of factors influencing the purchase decision is implemented as a literature review from relevant literature. This means that the findings are derived from a literature review. Findings are the ground for empirical research in subsequent studies. The influence of usability on the purchase decision is examined by empirical research. The results of the research are important particularly for mobile device manufacturers for instance to gain competitive advantage.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-06-01T11:14:04Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-06-01T11:14:04Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "71", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4ytett\u00e4vyyden vaikutus mobiililaitteen ostop\u00e4\u00e4t\u00f6kseen kuluttajan n\u00e4k\u00f6kulmasta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201806012987", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostop\u00e4\u00e4t\u00f6kset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiililaitteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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