| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Kr\u00f6ger , Teppo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Silvasti , Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Eskelinen , Teppo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kiikkala, Meri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-05-31T09:19:32Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-05-31T09:19:32Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58253", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman teht\u00e4v\u00e4n\u00e4 on selvitt\u00e4\u00e4, miten yhteiskuntavastuu arvotetaan elintarviketeollisuudessa. Tapaustutkimuksen kohteena on elintarvikealan toimija Snellman Oy Ab. Lis\u00e4ksi tutkielmassa tarkastellaan, kuinka kuluttajat suhtautuvat vastuullisuuteen, ja mit\u00e4 he ajattelevat Snellmanin Lihanjalostuksen tuotteiden vastuullisuudesta. Tarkoituksena on tarkastella, tuoko vastuullisuus lis\u00e4arvoa yrityksen br\u00e4ndiin, ja kuinka kuluttajat arvottavat vastuullisuuden osana ostop\u00e4\u00e4t\u00f6ksi\u00e4\u00e4n. \n \nTutkittavaa aihetta on j\u00e4sennelty teemojen yhteiskuntavastuu, vastuullinen kuluttaminen, elintarviketeollisuuden yhteiskuntavastuu sek\u00e4 br\u00e4ndi-identiteetin ja br\u00e4ndi-imagon kautta. \n \nTutkimuksen analyysimenetelm\u00e4n\u00e4 on k\u00e4ytetty teoriaohjaavaa sis\u00e4ll\u00f6nanalyysi\u00e4. Tutkimuksen aineiston muodostaa kuluttaja- ja asiantuntijahaastattelut. Kuluttajahaastatteluita on kymmenen ja asiantuntijahaastatteluita kaksi. \n \nTutkimuksen tulokset osoittavat, ett\u00e4 yhteiskuntavastuu laajana k\u00e4sitteen\u00e4 on hankala m\u00e4\u00e4ritell\u00e4, niin yritysten kuin kuluttajien toimesta. Sosiaalisen vastuun teemat olivat helpoimpia yhteiskuntavastuuta m\u00e4\u00e4ritelt\u00e4ess\u00e4. Kuluttajat mielt\u00e4v\u00e4t yhteiskuntavastuun elintarviketeollisuudessa ruuan puhtautena, henkil\u00f6st\u00f6n hyvinvointina ja paikallisen hyvinvoinnin tukemisena. Tutkielman tuloksista voidaan p\u00e4\u00e4tell\u00e4, ett\u00e4 vastuullisuudella ei n\u00e4hd\u00e4 olevan merkityst\u00e4 ostop\u00e4\u00e4t\u00f6st\u00e4 tehdess\u00e4. Vastuullisuus on kuitenkin nouseva trendi nuorten kuluttajien keskuudessa. Vastuullisuuden n\u00e4hd\u00e4\u00e4n muodostavan lis\u00e4arvon yrityksen tuotteisiin, ja sit\u00e4 my\u00f6den my\u00f6s Snellmanin br\u00e4ndiin. Snellman pyrkii vastuulliseen br\u00e4ndi-identiteettiin luomalla mielikuvaa laadukkaista ja lis\u00e4aineettomista tuotteista. Erityisesti sidosryhmien hyv\u00e4 kohtelu sek\u00e4 ymp\u00e4rist\u00f6vastuu ja el\u00e4inten hyvinvointi n\u00e4hd\u00e4\u00e4n Snellmanilla t\u00e4rke\u00e4n\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-05-31T09:19:32Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-05-31T09:19:32Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "101", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Yhteiskuntavastuu elintarviketeollisuudessa. Case Snellman: Yrityksen ja kuluttajien n\u00e4kemyksi\u00e4 vastuullisuudesta.", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201805312960", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteiskuntapolitiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Policy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "209", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysvastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elintarvikeketjut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuullisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elintarviketuotanto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lihateollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "l\u00e4hiruoka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|