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[{"key": "dc.contributor.advisor", "value": "Lindroos, Kia", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Heikkinen, Janne", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-05-28T12:04:56Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-05-28T12:04:56Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58176", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkimuksessa tutkimusteemaksi on valittu Liberaalin kansanpuolueen kriisiviestint\u00e4\nvuoden 1979 eduskuntavaaleissa. Tutkimusteht\u00e4v\u00e4n\u00e4 on ollut selvitt\u00e4\u00e4 puolueen toimijoiden\nk\u00e4ytt\u00e4mi\u00e4 argumentteja vaalitappiosta sek\u00e4 hahmottaa niiden taustalla vaikuttavia\nstrategioita.\nTutkimusmenetelm\u00e4n\u00e4 on k\u00e4ytetty retoriikka-analyysia, joka pohjautuu Cha\u00efm Perelmanin\nuuden retoriikan mukaiseen argumentaatioteoriaan. Teorialle on luonteenomaista kiinnitt\u00e4\u00e4\nerityist\u00e4 huomiota yleis\u00f6-puhuja-suhteeseen, joten se soveltuu erinomaisesti vaalien aikaisen\nkriisiviestinn\u00e4n tutkimukseen. Teoria sis\u00e4lt\u00e4\u00e4 toista sataa erilaista argumentaatiotekniikkaa,\njoista t\u00e4ss\u00e4 tutkimuksessa on hy\u00f6dynnetty merkitt\u00e4v\u00e4\u00e4 osaa. Ty\u00f6skentelytapa on n\u00e4in ollen\nollut laadullinen, poliittisen tekstin sis\u00e4lt\u00f6\u00e4 tulkitseva ja erittelev\u00e4 tutkiminen.\nTutkimuksen aineisto pohjautuu Liberaalin kansanpuolueen p\u00e4\u00e4-\u00e4\u00e4nenkannattajana\ntoimineeseen Uusi Polttopiste-nimiseen julkaisuun. Lehte\u00e4 julkaistiin kerran viikossa l\u00e4pi\nvaalivuoden, joten se on muodostanut puolueen merkitt\u00e4vimm\u00e4n tiedotuskanavan. Lis\u00e4ksi\ntutkimuksessa esitell\u00e4\u00e4n Liberaalin kansanpuolueen periaateohjelma 1971-1982 ja sen\nolemassaoloa koskeneet aikaisemmat kotimaiset tutkimukset.\nTutkimuksen tulosten mukaan yleis\u00f6n mielikuviin vaalitappion syist\u00e4 pyrittiin vaikuttamaan\nerityisesti kolmella eri selitysmallilla: ep\u00e4suosiollisella vaalimatematiikalla,\nep\u00e4onnistuneella vaalistrategialla ja koko valtaapit\u00e4v\u00e4n hallitusrintaman tappiona. N\u00e4iden\nkolmen teeman pohjalta tutkimuksessa analysoidaan, millaista kuvaa ne haluavat antaa\nyleis\u00f6lle vaalitappiosta sek\u00e4 millaisin retorisin keinoin n\u00e4it\u00e4 kuvia luodaan ja vahvistetaan\npuhujan toimesta. Lis\u00e4ksi tutkimuksessa kiinnitet\u00e4\u00e4n huomiota siihen, miten LKP pyrki\nviestinn\u00e4ss\u00e4\u00e4n aktiivisesti vaikenemaan sen omista ilmiselvist\u00e4 identiteettiongelmista,\npuoluejohdon strategisista virheist\u00e4 ja hiipuvasta yhteiskunnallisesta kysynn\u00e4st\u00e4 suurten\npuolueiden kaaderipuolueena.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2018-05-28T12:04:56Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-05-28T12:04:56Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "64", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Liberaalisen kansanpuolueen vaalitappio eduskuntavaaleissa 1979 : retoriikka-analyysi j\u00e4rjest\u00f6lehden teksteist\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201805282846", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Valtio-oppi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Political Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "208", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "eduskuntavaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "argumentointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "puoluelehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liberalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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