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[{"key": "dc.contributor.advisor", "value": "Rousi, Rebekah", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Laakkonen, Vesa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-05-28T10:11:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-05-28T10:11:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58164", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Uusia verkkosivuja luodaan p\u00e4ivitt\u00e4in ja ne kaikki kisaavat internetin k\u00e4ytt\u00e4jien huomiosta. S\u00e4hk\u00f6iset liiketoimintaj\u00e4rjestelm\u00e4t, joihin voidaan lukea kaikki tuotteita tai palveluita myyv\u00e4t verkkosivut, jotka eiv\u00e4t ole hyvin n\u00e4kyvill\u00e4 tai helposti l\u00f6ydett\u00e4viss\u00e4 verkossa, onnistuvat ep\u00e4todenn\u00e4k\u00f6isemmin hankkimaan k\u00e4ytt\u00e4ji\u00e4 ja siten menestym\u00e4\u00e4n. Useita s\u00e4hk\u00f6isten liiketoimintaj\u00e4rjestelmien menestysteorioita on ajan saatossa tehty, mitk\u00e4 pyrkiv\u00e4t kuvaamaan niit\u00e4 komponentteja, joita s\u00e4hk\u00f6iset liiketoimintaj\u00e4rjestelm\u00e4t tarvitsevat menesty\u00e4kseen. N\u00e4ist\u00e4 teorioista harva on mielt\u00e4nyt verkkon\u00e4kyvyytt\u00e4 menestyst\u00e4 m\u00e4\u00e4ritt\u00e4v\u00e4ksi tekij\u00e4ksi.\nT\u00e4ss\u00e4 tutkielmassa keskityt\u00e4\u00e4n tarkastelemaan sit\u00e4, millainen vaikutus orgaanisella hakukonel\u00f6ydett\u00e4vyydell\u00e4 on s\u00e4hk\u00f6isten liiketoimintaj\u00e4rjestelmien k\u00e4yt\u00f6lle ja siten menestymiselle. Tutkielmassa tarkastellaan my\u00f6s muita mahdollisia tekij\u00f6it\u00e4, jotka pystyv\u00e4t selitt\u00e4m\u00e4\u00e4n miksi hakukoneen k\u00e4ytt\u00e4j\u00e4 p\u00e4\u00e4tyy k\u00e4ytt\u00e4m\u00e4\u00e4n jotain tietty\u00e4 verkkosivua Googlen kautta. N\u00e4in koko ilmi\u00f6st\u00e4 saadaan parempi kokonaiskuva ja siten voidaan l\u00f6yt\u00e4\u00e4 keinoja, miten s\u00e4hk\u00f6isten liiketoimintaj\u00e4rjestelmien omistajat voisivat kasvattaa verkkosivujensa k\u00e4ytt\u00f6astetta ja siten my\u00f6s onnistumisen todenn\u00e4k\u00f6isyytt\u00e4. Tutkimus tehtiin suorittamalla kirjallisuuskatsaus, jossa esiteltiin keskeiset konseptit ja aiemmin tehdyt s\u00e4hk\u00f6isten liiketoimintaj\u00e4rjestelmien menestysteoriat sek\u00e4 k\u00e4ytt\u00e4j\u00e4testien ja haastatteluiden avulla. Tutkielman keskeisin tulos oli se, ett\u00e4 hyv\u00e4 orgaaninen hakukonen\u00e4kyvyys ei vaikuta olevan syy sille miksi hakukoneen k\u00e4ytt\u00e4j\u00e4 p\u00e4\u00e4tyy k\u00e4ytt\u00e4m\u00e4\u00e4n tietty\u00e4 verkkosivua, vaan k\u00e4ytt\u00f6 on ennemminkin seurausta hyv\u00e4st\u00e4 orgaanisesta hakukonen\u00e4kyvyydest\u00e4. Toinen keskeinen tulos oli, ett\u00e4 peruste sille kuinka hakukoneen k\u00e4ytt\u00e4j\u00e4 p\u00e4\u00e4tyy k\u00e4ytt\u00e4m\u00e4\u00e4n tietty\u00e4 verkkosivua Googlen kautta vaikuttaisi olevan useita selitt\u00e4vi\u00e4 tekij\u00f6it\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "New websites are being created every day and they are all competing for internet users\u2019 attention. E-commerce systems - websites selling services or products online - that are not visible or easily found are less likely to be used, subsequently decreasing their chances of success. There are several e-commerce system theories made which attempt to describe the components of how e-commerce system success is created. Nevertheless, hardly any of these theories have named online visibility as a success defining variable.\nIn this study, the focus is on studying how organic search engine visibility on Google (a form of online visibility) impacts e-commerce system use and success. The study also examines any other possible factors that might explain how a search engine user ends up using a particular e-commerce site from Google. As a result of this, we are able to gain a more detailed picture of the whole phenomenon and discover how e-commerce system owners could increase the use rate of their system and thus, the likelihood of success. The research was undertaken through conducting a literature review explaining key concepts and introducing existing e-commerce system success theories. Empirical research was done by utilizing user tests and interviews. The main findings of the research illustrate that high organic search engine visibility is not the reason for e-commerce system use, but rather use is a result of high visibility. Another finding was that there are more than just a few factors users evaluate when choosing an e-commerce system to use.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2018-05-28T10:11:27Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-05-28T10:11:27Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "68", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "E-commerce", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "e-commerce system success", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "online visibility", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organic search engine visibility", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Expanding the e-commerce system success theory: The impact of online visibility - Case Google", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201805282834", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkon\u00e4kyvyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Google", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "online visibility", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Google", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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