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[{"key": "dc.contributor.advisor", "value": "Palonen, Teija", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kokko, Iida", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-05-28T06:14:02Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-05-28T06:14:02Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/58141", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkokaupank\u00e4ynti on digitalisaation my\u00f6t\u00e4 kasvanut huomattavasti. My\u00f6s kuluttajan luottamuksen merkitys verkkokaupan kontekstissa on lis\u00e4\u00e4ntynyt. Kuluttajan ostop\u00e4\u00e4t\u00f6sprosessi on verkkokaupan my\u00f6t\u00e4 monimuotoistunut ja luottamuksella on siin\u00e4 t\u00e4rke\u00e4 osuus. T\u00e4ss\u00e4 tutkielmassa tarkastellaan kirjalli-suuskatsauksen muodossa kuluttajan luottamuksen vaikutusta ostop\u00e4\u00e4t\u00f6spro-sessiin verkkokaupassa. Tutkimuskysymykset ovat: 1. Miten kuluttajan luotta-mus muodostuu verkkokaupassa ja mitk\u00e4 tekij\u00e4t siihen vaikuttavat? 2. Millai-nen vaikutus luottamuksella on kuluttajan ostop\u00e4\u00e4t\u00f6sprosessiin verkkokaupan kontekstissa? Apukysymyksen\u00e4 toiseen tutkimuskysymykseen on: Millainen kuluttajan ostop\u00e4\u00e4t\u00f6sprosessi verkkokaupassa on? Tutkimuskysymyksiin pyrit-tiin vastaamaan kattavasti korkealaatuisen l\u00e4hdekirjallisuuden pohjalta. Kulut-tajan luottamukseen havaittiin vaikuttavan useita eri tekij\u00f6it\u00e4, jotka jaettiin nel-j\u00e4\u00e4n eri kategoriaan. N\u00e4it\u00e4 kategorioita ja niihin sis\u00e4ltyvi\u00e4 pienempi\u00e4 tekij\u00f6it\u00e4 kuvattiin laajemmin omissa alaluvuissaan. Kuluttajan ostop\u00e4\u00e4t\u00f6sprosessi k\u00e4si-teltiin klassisen viisivaiheisen ostop\u00e4\u00e4t\u00f6sprosessin mallin avulla ja lis\u00e4ksi ku-vailtiin ostop\u00e4\u00e4t\u00f6sprosessin erityispiirteit\u00e4 verkkokaupassa. Kuluttajan luotta-muksella havaittiin olevan suuri vaikutus ostop\u00e4\u00e4t\u00f6sprosessiin verkkokaupan kontekstissa. Luottamusta pidet\u00e4\u00e4n ostop\u00e4\u00e4t\u00f6sprosessin pohjana. Se mahdollis-taa ostop\u00e4\u00e4t\u00f6sprosessin toteutumisen v\u00e4hent\u00e4m\u00e4ll\u00e4 kuluttajan kokemaa riski\u00e4 ostop\u00e4\u00e4t\u00f6ksen teossa. Kuluttajan luottamusta ja sen suhdetta ostop\u00e4\u00e4t\u00f6sproses-siin on t\u00e4rke\u00e4 tutkia, sill\u00e4 ne ovat pohja kannattavalle yritystoiminnalle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2018-05-28T06:14:02Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-05-28T06:14:02Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "32", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajan luottamus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajan luottamuksen vaikutus ostop\u00e4\u00e4t\u00f6sprosessiin verkkokaupassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201805282808", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokaupat (WWW-sivustot)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostop\u00e4\u00e4t\u00f6kset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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