Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

Looking into The Spillover Effect What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

Bibliographic Details
Main Author: Cederberg, Susanne
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Yhteisöviestintä, Organizational Communication, 3131
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
Associations
Branding
Brand Expectations
Brand Portfolio
Brand Reputation
Spillover effect
brändit
brändäys
kuluttajatutkimus
brands
branding
consumer research
Online Access: https://jyx.jyu.fi/handle/123456789/58103
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author Cederberg, Susanne
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Yhteisöviestintä Organizational Communication 3131
author_facet Cederberg, Susanne Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Yhteisöviestintä Organizational Communication 3131 Cederberg, Susanne
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spellingShingle Cederberg, Susanne Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio Associations Branding Brand Expectations Brand Portfolio Brand Reputation Spillover effect brändit brändäys kuluttajatutkimus brands branding consumer research
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title Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio
title_full Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio
title_fullStr Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio
title_full_unstemmed Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio
title_short Looking into The Spillover Effect
title_sort looking into the spillover effect what happens to reputation when brand expectations transfer inside brand portfolio
title_sub What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio
title_txtP Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio
topic Associations Branding Brand Expectations Brand Portfolio Brand Reputation Spillover effect brändit brändäys kuluttajatutkimus brands branding consumer research
topic_facet Associations Brand Expectations Brand Portfolio Brand Reputation Branding Spillover effect branding brands brändit brändäys consumer research kuluttajatutkimus
url https://jyx.jyu.fi/handle/123456789/58103 http://www.urn.fi/URN:NBN:fi:jyu-201805252776
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