Cederberg, . S., tiedekunta, H., Sciences, F. o. H. a. S., laitos, K. j. v., Studies, D. o. L. a. C., yliopisto, J., & Jyväskylä, U. o. (2018). Looking into The Spillover Effect: What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio.
Chicago-viite (17. p.)Cederberg, Susanne, Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, ja University of Jyväskylä. Looking into The Spillover Effect: What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio. 2018.
MLA-viite (9. p.)Cederberg, Susanne, et al. Looking into The Spillover Effect: What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio. 2018.