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[{"key": "dc.contributor.advisor", "value": "Munnukka, Juha.", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Savolainen, Saara", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-05-14T17:21:42Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-05-14T17:21:42Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/57966", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tavoitteena oli tutkia blogisuosittelua ja sen vaikutuksia br\u00e4ndiasenteisiin. Case yrityksen\u00e4 toimi Nespresso. Blogit ovat kasvattaneet suosiotaan uudenlaisena mediana ja blogeista on muodostunut yksi potentiaalisimmista markkinointipaikoista. Yritykset ja br\u00e4ndit ovat l\u00f6yt\u00e4neet tiens\u00e4 blogeihin mainostaen tuotteitaan sek\u00e4 palveluitaan niiss\u00e4. Blogimainonta on yksi suosittelumarkkinoinnin muodoista ja hyvin tehokas sellainen. Blogien avulla yritys saavuttaa kerralla suuren yleis\u00f6n ja n\u00e4in kohdentaa mainontaansa halutulle segmentille. T\u00e4m\u00e4n tutkimuksen teoriaosiossa perehdyt\u00e4\u00e4n uskottavuuteen ja sen dimensioihin. Tutkimuksessa tullaan k\u00e4sittelem\u00e4\u00e4n suosittelumarkkinointia ja mit\u00e4 suosittelumarkkinointi tarkoittaa blogikontekstissa. Lis\u00e4ksi tutkitaan kuluttajien asenteita suosittelua ja br\u00e4ndej\u00e4 kohtaan. T\u00e4t\u00e4 Pro gradu-tutkielmaa varten tehtiin kvantitatiivinen tutkimus Webropol-kyselyn avulla. Tutkimus toteutettiin kev\u00e4\u00e4ll\u00e4 2017. Tutkimus analysoitiin kvantitatiivisen tutkimuksen menetelmin SPSS-ohjelmalla. Tutkimuksen tulokset noudattivat melko tarkoin aiempien tutkimusten tuloksia. Uskottavuus vaikutti vahvasti asenteisiin suosittelua kohtaan sek\u00e4 edelleen br\u00e4ndiasenteisiin. N\u00e4in ollen voidaan my\u00f6s todeta uskottavuuden vaikuttavan blogimainonnan tehokkuuteen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Saara Savolainen (samasavo) on 2018-05-14 17:21:42.373463. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-05-14T17:21:42Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201805142586.pdf: 934884 bytes, checksum: e18cfef7efc9348c075c8d3b64356825 (MD5)\r\nlicense.html: 1167 bytes, checksum: 3a1bc2e81a32cb9b6358cb18c019a152 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-05-14T17:21:42Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201805142586.pdf: 934884 bytes, checksum: e18cfef7efc9348c075c8d3b64356825 (MD5)\r\nlicense.html: 1167 bytes, checksum: 3a1bc2e81a32cb9b6358cb18c019a152 (MD5)\r\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "54", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Blogimainonnan uskottavuuden vaikutus suosittelu- ja br\u00e4ndiasenteisiin : case Nespresso", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201805142586", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2018-05-14T17:21:43Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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