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[{"key": "dc.contributor.advisor", "value": "K\u00e4\u00e4nt\u00e4, Leila", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ollikka, Niko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-05-14T12:32:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-05-14T12:32:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/57961", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Vapaaottelu on kasvattanut suosiotaan tasaisesti viime vuosien aikana, mink\u00e4 seurauksena ottelijat ovat alkaneet saada enemm\u00e4n huomiota medialta kamppailuymp\u00e4rist\u00f6n ulkopuolelta. Suosion nopean kasvun ja jatkuvasti laajenevan kannatuspohjan vuoksi, mainostamisesta on tullut liiketoiminnan avaintekij\u00e4 sek\u00e4 promoottoreille, ett\u00e4 ottelijoille. T\u00e4m\u00e4n lis\u00e4\u00e4ntyneen mediahuomion seurauksena, osa ottelijoista on alkanut ilmaisemaan itse\u00e4\u00e4n enemm\u00e4n verbaalisesti haastattelutilaisuuksissa mainostaakseen otteluitaan. T\u00e4m\u00e4n seurauksena haastatteluissa esiintyy erilaisia verbaalisia yhteenottoja, jotka sis\u00e4lt\u00e4v\u00e4t usein vastustajien taitojen v\u00e4heksymist\u00e4 sek\u00e4 omien taitojensa suurentelua. Kaiken t\u00e4m\u00e4n k\u00e4ytt\u00e4ytymisen keskell\u00e4 on kieli. Kielen avulla ottelijat luovat erilaisia narratiiveja ja identiteettej\u00e4 itselleen ja vastustajilleen.\nRetorisen analyysin avulla t\u00e4ss\u00e4 tutkielmassa pyrittiin selvitt\u00e4m\u00e4\u00e4n mink\u00e4laisia retorisia keinoja irlantilainen vapaaottelumestari Conor McGregor k\u00e4ytt\u00e4\u00e4 puheissaan ja mit\u00e4 teht\u00e4vi\u00e4 niill\u00e4 oli. Aineisto koostui 11 lehdist\u00f6tilaisuudesta jotka litteroitiin. Litteroinneista idenfioitiin retoriset keinot, joita McGregor k\u00e4ytti useiten, jonka j\u00e4lkeen ne kategorisoitiin. \nAnalyysi osoitti, ett\u00e4 McGregor k\u00e4ytti nelj\u00e4\u00e4 retorista keinoa useimmiten. N\u00e4m\u00e4 keinot olivat apostrofi, esimerkki, toisto ja metafora. Yleisesti analyysi osoitti, ett\u00e4 McGregor k\u00e4ytti edell\u00e4 mainittuja keinoja her\u00e4tt\u00e4\u00e4kseen tunteita vastustajissaan. McGregor my\u00f6s hy\u00f6kk\u00e4si vastustajiensa identiteettej\u00e4 vastaan luomalla heille uusia, v\u00e4h\u00e4ttelevi\u00e4 identiteettej\u00e4. Samanaikaisesti, h\u00e4n my\u00f6s pyrki osoittamaan dominanssinsa sek\u00e4 oman ylemmyytens\u00e4.\nMahdollisena jatkotutkimuksena voitaisiin toteuttaa tutkimus, jossa yksitt\u00e4isten retoristen keinojen vaikuttavuutta testattaisiin laajojen testiryhmien avulla, jolloin keinojen ominaistehokkuutta pystytt\u00e4isiin monitoroimaan. My\u00f6s puhujan ominaispiirteiden vaikutusta pystytt\u00e4isiin paremmin rajoittamaan sek\u00e4 tarkkailemaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Niko Ollikka (niarpeol) on 2018-05-14 12:32:25.363723. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-05-14T12:32:25Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201805142579.pdf: 494223 bytes, checksum: 7776c37d19cf571867f4223612e94e56 (MD5)\nlicense.html: 4841 bytes, checksum: 8507fe8486b0484bfe2d4838b25221e5 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-05-14T12:32:26Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201805142579.pdf: 494223 bytes, checksum: 7776c37d19cf571867f4223612e94e56 (MD5)\nlicense.html: 4841 bytes, checksum: 8507fe8486b0484bfe2d4838b25221e5 (MD5)\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "19", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mixed martial arts", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "rhetorical device", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "rhetorical analysis", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201cI\u2019m in a League of My Own\u201d: A study on the rhetorical devices in Conor McGregor\u2019s speeches", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201805142579", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": null, "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2018-05-14T12:32:26Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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