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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ulander, Santeri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-04-26T10:34:40Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-04-26T10:34:40Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/57776", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkokauppa on alati kasvava tapa tehd\u00e4 kauppaa. Luonteeltaan se eroaa perinteisist\u00e4 kivijalkakaupoista hyv\u00e4ss\u00e4 ja pahassa. Valtava kansainv\u00e4linen kilpailu verkkokaupan alalla pakottaa verkkokauppiaat miettim\u00e4\u00e4n tarkoin sit\u00e4, mill\u00e4 tavoin asiakkaan ostoaikomus her\u00e4tet\u00e4\u00e4n. T\u00e4m\u00e4 kandidaatintutkielma k\u00e4sittelee verkkokaupan k\u00e4ytett\u00e4vyytt\u00e4. Tutkielmassa pyrit\u00e4\u00e4n selvit-t\u00e4m\u00e4\u00e4n, miten k\u00e4ytett\u00e4vyys vaikuttaa verkkokauppojen menestymiseen. Tutkielma suoritetaan kirjallisuuskatsauksena, joka pohjautuu sek\u00e4 verkkokauppaa ett\u00e4 k\u00e4ytett\u00e4vyytt\u00e4 k\u00e4sittelev\u00e4\u00e4n kirjallisuuteen. Verkkokauppa on suhteellisen uusi ilmi\u00f6, joten sit\u00e4 koskevaa kirjallisuutta ei tarvitse liiemmin karsia pois. Tutkielmassa keskityt\u00e4\u00e4n pelk\u00e4st\u00e4\u00e4n kuluttajaverkkokaupan k\u00e4sittelyyn, sill\u00e4 muuten k\u00e4sitelt\u00e4v\u00e4 n\u00e4k\u00f6kulma olisi liian laaja. Tutkittaessa k\u00e4ytett\u00e4vyyden vaikutusta verkkokaupan menestymiseen esille nousi nelj\u00e4 seikkaa, joista kukin vaikuttaa osaltaan asiakkaiden ostoaikomukseen. N\u00e4it\u00e4 olivat asiakkaan kokema hy\u00f6dyllisyys, helppok\u00e4ytt\u00f6isyys, luotettavuus sek\u00e4 sen sis\u00e4lt\u00e4m\u00e4t riskit. K\u00e4ytett\u00e4vyyssuunnittelun avulla voidaan osaltaan vaikuttaa n\u00e4ihin kaikkiin seikkoihin. Hyv\u00e4ksi havaittu k\u00e4ytett\u00e4vyys vaikuttaa lis\u00e4ksi my\u00f6s asiakkaan verkkosivustolle antamaan lojaaliuteen. T\u00e4m\u00e4 tutkielma on suunnattu eritoten verkkokauppiaille sek\u00e4 verkkokauppojen sidosryhmille, kuten esimerkiksi asiakkaille ja sijoittajille.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "E-commerce is an ever-growing way of making trade. By its very nature, it dif-fers from traditional bricks-and-mortar stores, in both good and bad. Tremen-dous international competition in e-commerce forces online retailers to think carefully how to affect the customer\u00b4s purchase intentions. In this Bachelor\u00b4s Thesis, usability\u00b4s effect on e-commerce was investigated. The study was con-ducted as a literature review, which is based on literature found on e-commerce and usability. E-commerce is a fairly new phenomenon, so the litera-ture which concerns it does not need to be screened out. This thesis focuses on-ly on business-to-customer e-commerce because otherwise the addressed view would be too broad. When examining the effect of usability on e-commerce\u00b4s success, four issues emerged, each of which contributes to the customers buy-ing intentions. These included the utilitity, ease-of-use, reliability and risks which customer feels about the web shop, which is used. Usability planning can contribute to all these aspects. It turned out that good usability also influ-ences the loyality, which customers give out to websites. This thesis is aimed especially at online retailers and stakeholders of online retailers, for an exam-ple customers and investors.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Santeri Ulander (jusaulan) on 2018-04-26 10:34:39.878401. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-04-26T10:34:40Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201804262374.pdf: 409797 bytes, checksum: 7337d5ca331c599d0ff8ae6e1988b882 (MD5)\r\nlicense.html: 4774 bytes, checksum: bbe37e269747e35bc761e69fd9fe60bf (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-04-26T10:34:40Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201804262374.pdf: 409797 bytes, checksum: 7337d5ca331c599d0ff8ae6e1988b882 (MD5)\r\nlicense.html: 4774 bytes, checksum: bbe37e269747e35bc761e69fd9fe60bf (MD5)\r\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytett\u00e4vyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "luottamus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkokaupan k\u00e4ytett\u00e4vyys", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201804262374", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2018-04-26T10:34:40Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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