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[{"key": "dc.contributor.advisor", "value": "Taiminen, Heini", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Harju, Josefiina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-04-17T09:41:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-04-17T09:41:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1867983", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/57636", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Fyysisess\u00e4 aktiivisuudessa tapahtuu luonnollista vaihtelua el\u00e4m\u00e4n aikana muun muassa perheen ja lasten vuoksi. T\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 liian v\u00e4h\u00e4inen fyysinen aktiivisuus on kuitenkin maailmanlaajuisesti merkitt\u00e4v\u00e4, kasvava ongelma. Jotta ep\u00e4aktiivisuuteen voitaisiin puuttua ja pyrki\u00e4 est\u00e4m\u00e4\u00e4n liikkumattomuuden lis\u00e4\u00e4ntymist\u00e4 tulevilla sukupolvilla, tulee kiinnitt\u00e4\u00e4 huomiota erityisesti kahteen tekij\u00e4\u00e4n: \u00e4itien merkitt\u00e4v\u00e4\u00e4n rooliin ja odotus- ja pikkulapsiajassa olennaisesti vaikuttavaan neuvolaan. Neuvoloissa tapahtuva liikuntaneuvonta on yksi keino, jolla voidaan pyrki\u00e4 vaikuttamaan positiivisesti yksil\u00f6iden terveysk\u00e4ytt\u00e4ytymiseen.\n\n\u00c4itiys- ja lastenneuvolapalveluita koskevaa asiakasl\u00e4ht\u00f6ist\u00e4 palvelututkimusta on kuitenkin toteutettu vain hyvin v\u00e4h\u00e4n, sill\u00e4 terveydenhuolto ja palvelututkimus ovat perinteisesti olleet kaksi toisistaan erillist\u00e4 kentt\u00e4\u00e4. Yksi eritt\u00e4in lupaava l\u00e4hestymistapa terveysk\u00e4ytt\u00e4ytymisen interventioiden suunnittelussa on sosiaalinen markkinointi. Segmentointia, joka on yksi sosiaalisen markkinoinnin keskeisimmist\u00e4 k\u00e4yt\u00e4nn\u00f6ist\u00e4, pidet\u00e4\u00e4n avainosana kohdennetumpien sosiaalisen markkinoinnin ohjelmien suunnittelussa. T\u00e4st\u00e4 syyst\u00e4 se on potentiaalinen vaihtoehto my\u00f6s neuvolapalveluiden kehitt\u00e4miseen fyysisen aktiivisuuden kontekstissa.\n\nTutkimus pyrkii tuomaan lis\u00e4\u00e4 ymm\u00e4rryst\u00e4 \u00e4itiys- ja lastenneuvolapalveluita koskevaan palvelututkimukseen ja lis\u00e4\u00e4m\u00e4\u00e4n kaupallisen markkinoinnin k\u00e4yt\u00e4nt\u00f6jen hy\u00f6dynt\u00e4mist\u00e4 terveydenhuollon neuvolaj\u00e4rjestelm\u00e4n kontekstissa. Tarkoituksena on lis\u00e4t\u00e4 palveluajattelun ymm\u00e4rt\u00e4mist\u00e4 ja segmentoinnin hy\u00f6dynt\u00e4mist\u00e4 sosiaalisen markkinoinnin alalla. Tutkimustulosten mukaan \u00e4itien joukosta on tunnistettavissa heid\u00e4n fyysisen aktiivisuutensa perusteella kolme erilaista segmenttiehdotelmaa, joita ovat aktiiviset, aktiivisiksi pyrkiv\u00e4t ja passiiviset. N\u00e4ill\u00e4 tunnistetuilla segmenteill\u00e4 ovat kesken\u00e4\u00e4n erilaiset palveluntarpeet, joita voidaan tarkastella ja hy\u00f6dynt\u00e4\u00e4 liikuntaneuvontapalvelua kehitt\u00e4ess\u00e4 ja kohdentaessa. Ylip\u00e4\u00e4t\u00e4ns\u00e4 liikuntaneuvonnalle neuvoloissa on runsaasti kysynt\u00e4\u00e4.\n\n\u00c4itien segmentointi kannattaisi toteuttaa neuvoloissa k\u00e4ytt\u00e4ytymisen perusteella. \u00c4ideill\u00e4 on erilaisia tavoitteita ja haasteita liikkumisen suhteen, jolloin yleisneuvonta liikunnasta ei edist\u00e4 \u00e4itien aktiivisuuden lis\u00e4\u00e4mist\u00e4 tai yll\u00e4pitoa tehokkaasti. \u00c4itien toiveiden selvitt\u00e4minen eli asiakkaan asettaminen suunnittelun keski\u00f6\u00f6n ja h\u00e4nen tarpeidensa huomiointi ovat l\u00e4ht\u00f6kohta onnistuneelle ja asiakasta hy\u00f6dytt\u00e4v\u00e4lle palvelulle. Identifioimalla asiakkaiden tarpeita ja toimimalla yhteisty\u00f6ss\u00e4 asiakkaiden kanssa voidaan kehitt\u00e4\u00e4 palveluita tehokkaammiksi. Liikuntaneuvontapalvelu tulisikin n\u00e4hd\u00e4 heti ensimm\u00e4isest\u00e4 k\u00e4ynnist\u00e4 alkavana pidempiaikaisena, vuorovaikutteisena prosessina.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Josefiina Harju (joelmiha) on 2018-04-17 09:41:05.874888. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-04-17T09:41:06Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201804172099.pdf: 679247 bytes, checksum: bc836cec732d6bb615bf385f09c32c4c (MD5)\nlicense.html: 4841 bytes, checksum: d1888241db7135a6f15dbff6882461b3 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-04-17T09:41:06Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201804172099.pdf: 679247 bytes, checksum: bc836cec732d6bb615bf385f09c32c4c (MD5)\nlicense.html: 4841 bytes, checksum: d1888241db7135a6f15dbff6882461b3 (MD5)\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (81 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "segmentointi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen markkinointi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "neuvola", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelu", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelukehitt\u00e4minen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "fyysinen aktiivisuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Neuvolan liikuntaneuvontapalvelun kehitt\u00e4minen tehokkaamman kohdentamisen avulla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", 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