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[{"key": "dc.contributor.advisor", "value": "Sajasalo, Pasi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lukiini, Iiris", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-04-04T06:12:34Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-04-04T06:12:34Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1864283", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/57476", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -tutkielmassa tarkastelen sis\u00e4ist\u00e4 strategiaviestint\u00e4\u00e4 osana strategian toimeenpanoa suomalaisessa finanssialan organisaatiossa. Strategian suunnittelun ja toimeenpanon v\u00e4lisen ns. mustan laatikon avaamiseksi olen valinnut tarkastelun kohteeksi yhden merkitt\u00e4v\u00e4n tekij\u00e4n, viestinn\u00e4n. Tavoitteenani on kuvailla sis\u00e4ist\u00e4 strategiaviestint\u00e4\u00e4 osana strategian toimeenpanoa: eri organisaatiotasojen rooleja, keinoja ja haasteita. T\u00e4m\u00e4 k\u00e4yt\u00e4nn\u00f6nl\u00e4heinen ja koko organisaation huomioon ottava n\u00e4k\u00f6kulma liitt\u00e4\u00e4 tutkimukseni osaksi strategy as practice -tutkimussuuntausta. Tutkimukseni on laadullinen ja k\u00e4yt\u00e4n menetelmin\u00e4 laadullista sis\u00e4ll\u00f6nanalyysia sek\u00e4 teemoittelua. Analysoin 20 tutkimushaastattelua Helsingin OP Pankin (HOP) eri organisaatiotasoilta. Haastattelut on valittu Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulun SALP-tutkimusryhm\u00e4n laajemmasta tutkimusaineistosta, joka on ker\u00e4tty OP Ryhm\u00e4\u00e4 tutkivan hankkeen puitteissa. Analyysini mukaan sis\u00e4inen strategiaviestint\u00e4 oli kaksisuuntaista perustuen organisaation j\u00e4senten osallistumiseen ja dialogisuuteen. Viestint\u00e4ketjuista l\u00f6ysin kullekin organisaatiotasolle omat erityisroolinsa ja painopisteens\u00e4, jotka vaikuttivat strategiaviestinn\u00e4n vaiheittaiseen etenemiseen, suppilomaiseen suodattumiseen sek\u00e4 toiminnaksi muuttumiseen. K\u00e4yt\u00e4nn\u00f6n tasolla strategiaviestint\u00e4 oli sekoitus kirjallista ja suullista viestint\u00e4\u00e4, tehokeinoja sek\u00e4 v\u00e4lillisi\u00e4 keinoja erilaisissa foorumeissa. Viestint\u00e4prosessi sis\u00e4lsi luonnollisesti my\u00f6s haasteita, kuten prosessin keskener\u00e4isyyden, tulkintaerot sek\u00e4 ristiriidat strategian ja todellisuuden/arjen v\u00e4lill\u00e4. Tutkimukseni auttaa kohdeorganisaatiota tunnistamaan haasteitaan sek\u00e4 antaa vahvistusta ja tukea jo olemassa oleville hyville k\u00e4yt\u00e4nn\u00f6ille tulevaisuuden strategiamuutoksia silm\u00e4ll\u00e4 pit\u00e4en. Johtop\u00e4\u00e4t\u00f6kseni on, ett\u00e4 strategiaviestinn\u00e4n hy\u00f6dynt\u00e4miseen strategian toimeenpanossa kannattaa panostaa jatkossakin: viestint\u00e4 mahdollistaa osallistumisen, osallistuminen parantaa ymm\u00e4rryst\u00e4 ja sitoutumista, jolloin lopputuloksena strategian toimeenpano tehostuu. Strategiaviestinn\u00e4n kaksisuuntaisuus luo samalla edellytykset tarpeelliselle strategian muovautumiselle soveltamisen ja palautteen kautta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Iiris Lukiini (iileevlu) on 2018-04-04 06:12:33.605809. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-04-04T06:12:34Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201804041905.pdf: 875988 bytes, checksum: 04f93d2ce861bc49cbdceba91ef863ab (MD5)\r\nlicense.html: 4839 bytes, checksum: 0c7156beaca663376c47cd24d69eb60b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-04-04T06:12:34Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201804041905.pdf: 875988 bytes, checksum: 04f93d2ce861bc49cbdceba91ef863ab (MD5)\r\nlicense.html: 4839 bytes, checksum: 0c7156beaca663376c47cd24d69eb60b (MD5)\r\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (113 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "strategy as practice", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sis\u00e4inen strategiaviestint\u00e4 strategian toimeenpanossa finanssialan organisaatiossa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201804041905", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2018-04-04T06:12:35Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20424", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "strategia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "toimeenpano", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "osallistava suunnittelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "muutosviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "finanssiala", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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