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[{"key": "dc.contributor.advisor", "value": "Sajasalo, Pasi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Putkonen, Mikko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-03-20T19:07:20Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-03-20T19:07:20Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1862501", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/57359", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 kvalitatiivinen tapaustutkimus tarkastelee ja avaa pankkisektorille vuonna 2007 tulleen S-Pankin strategiaa ja sit\u00e4, kuinka se kykeni valtaamaan markkinoilta oman tilansa ja saavutti kilpailuetunsa. Tutkimuksessa tarkasteltiin my\u00f6s uudelle tulijalle tyypillisi\u00e4 esteit\u00e4, joiden avulla muut alalla toimivat toimijat pyrkiv\u00e4t suojautumaan uutta pankkia vastaan. Tutkimus pohjautuu julkisista medioista l\u00f6ydettyihin uutisointeihin ja niist\u00e4 ker\u00e4ttyyn aineistoon. Aineiston avulla tutkimukselle rakennettiin teoria, joka pohjautui muodostettuun aineistoon ja sielt\u00e4 l\u00f6ytyneisiin tuloksiin. N\u00e4iden l\u00f6yd\u00f6sten avulla tutkimukseen koottiin tulkintoja organisaation strategisista suuntauksista sen perustamisesta aina nykyp\u00e4iv\u00e4\u00e4n saakka. Aineiston keruuseen valitut mediat suuntautuivat taloussektorille (Talousel\u00e4m\u00e4, Taloussanomat, Kauppalehti sek\u00e4 Helsingin Sanomat), mutta niiden lis\u00e4ksi tutkimuskohteelle t\u00e4rkeit\u00e4 tapahtumia havaittiin my\u00f6s S-Pankin omista toiminta- ja vuosikertomuksista sek\u00e4 heid\u00e4n muista julkaisuistaan. Tutkimuksen l\u00f6yd\u00f6kset on esitelty ja jaettu valittujen teemojen mukaan aikajanallisessa j\u00e4rjestyksess\u00e4. Tuloksista ilmeni, ett\u00e4 alussa S-Pankki saavutti markkinoilta tilansa sen emoyhti\u00f6n luoman maineen turvin ja kykeni sen suojissa tekem\u00e4\u00e4n vahvan kasvupyr\u00e4hdyksen osaksi muita keskisuuria pankkeja. Digitalisaation mukana tuoma kehitys piti pankkia kehityksen k\u00e4rjess\u00e4 ja sen avulla se pystyi tekem\u00e4\u00e4n markkinoilla muista poikkeavia liikkeit\u00e4 ja saavuttamaan kilpailuetua. Pysyv\u00e4\u00e4 kilpailuetua muihin n\u00e4hden pankki kykenee saavuttamaan my\u00f6s omalla poikkeuksellisen laajalla konttoriverkostollaan, joka mahdollistaa sille Suomen mittakaavassa eritt\u00e4in laajan tavoitettavuuden. N\u00e4iden etujen yhteisvaikutuksena pankin asema vankistui ja jatkoi kasvamista markkinoilla ja sen tulevaisuuden voidaan n\u00e4hd\u00e4 jatkavan samaa kehitysk\u00e4yr\u00e4\u00e4. Pankin suurimpana haasteena on ollut ja tulee my\u00f6s tulevaisuudessa olemaan sen maine ja asema hyv\u00e4n\u00e4 kakkospankkina, jota ei tutkimuksien mukaan n\u00e4hd\u00e4 luotettavana pankkikumppanina.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mikko Putkonen (miyrsapu) on 2018-03-20 19:07:20.173797. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-03-20T19:07:20Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201803201784.pdf: 787046 bytes, checksum: d5b502f54637ef316badd6a2047cde97 (MD5)\r\nlicense.html: 1150 bytes, checksum: 651937edba498a5878ee85736d0c9b80 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-03-20T19:07:20Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201803201784.pdf: 787046 bytes, checksum: d5b502f54637ef316badd6a2047cde97 (MD5)\r\nlicense.html: 1150 bytes, checksum: 651937edba498a5878ee85736d0c9b80 (MD5)\r\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (73 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Strategia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", 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Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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