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[{"key": "dc.contributor.advisor", "value": "Villi, Mikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Toivanen, Kia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Varis, Leeni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-01-30T11:56:53Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-01-30T11:56:53Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56954", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa selvit\u00e4mme maakuvaty\u00f6n ja ulkomaisten uutismedioiden erilaisia tapoja\r\nkehyst\u00e4\u00e4 Suomea. Aiemmat tutkimukset ovat tarkastelleet maakuvaty\u00f6t\u00e4 markkinoinnin\r\nn\u00e4k\u00f6kulmasta, mutta tutkimuksessamme keskitymme sen journalistisiin elementteihin. Sen\r\npohjalta m\u00e4\u00e4rittelemme tutkimuksen aikana uuden k\u00e4sitteen maabr\u00e4ndijournalismi.\r\nTutkimus on laadullinen kehysanalyysitutkimus, mutta yhdist\u00e4mme siihen my\u00f6s m\u00e4\u00e4r\u00e4llisi\u00e4\r\ntutkimusmenetelmi\u00e4.\r\nAineisto koostuu kahden maakuvamedian sek\u00e4 nelj\u00e4n ulkomaisen uutismedian julkaisuista.\r\nK\u00e4yt\u00e4mme maakuvaty\u00f6n strategiaa sek\u00e4 aiempaa kehysanalyysitutkimusta kehystemme\r\nluomisen pohjana. Niiden avulla tutkimme, mill\u00e4 tavoilla mielikuvia Suomesta luodaan.\r\nTutkielma osoittaa, ett\u00e4 selv\u00e4\u00e4 erottelua maabr\u00e4ndijournalismin sek\u00e4 uutisjournalismin\r\nkehyst\u00e4misen tavoista on hankalaa tehd\u00e4. Tutkimus tuo kuitenkin esille t\u00e4rkeit\u00e4 huomioita\r\nuudenlaisista sis\u00e4ll\u00f6ntuotantotavoista, joissa journalismi ja markkinointi voivat my\u00f6s sekoittua.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Kia Toivanen (kijatoiv) on 2018-01-30 11:56:52.717118. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-01-30T11:56:53Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201801301374.pdf: 998621 bytes, checksum: 41f22d1988656aa8f62b67a15ded43f1 (MD5)\r\nlicense.html: 1202 bytes, checksum: 64a5dae634504421e087a8a3b5067747 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-01-30T11:56:53Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201801301374.pdf: 998621 bytes, checksum: 41f22d1988656aa8f62b67a15ded43f1 (MD5)\r\nlicense.html: 1202 bytes, checksum: 64a5dae634504421e087a8a3b5067747 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "52", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "maabr\u00e4ndi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maakuvaty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4ndijournalismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maabr\u00e4ndijournalismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suomi mainittu \u2013 matka maakuvaty\u00f6st\u00e4 uutisjournalismiin : tutkimus Suomen kehyst\u00e4mistavoista maabr\u00e4nd\u00e4yksess\u00e4 ja ulkomaisessa uutisjournalismissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201801301374", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2018-01-30T11:56:53Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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