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[{"key": "dc.contributor.author", "value": "Pukka, Lilli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-01-25T09:55:52Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-01-25T09:55:52Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1815730", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56896", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena on selvitt\u00e4\u00e4, mik\u00e4 on viestinn\u00e4n rooli uhanalaisten el\u00e4inlajien suojelussa. Kohdeorganisaationa on WWF Nepal. Nepal valikoitui kohteeksi, sill\u00e4 maassa on saatu aikaan merkitt\u00e4vi\u00e4 suojelusaavutuksia. Nepal on muun muassa saavuttanut jo nelj\u00e4 kertaa vuoden mittaisen jakson, jonka aikana ei ole salamets\u00e4stetty yht\u00e4k\u00e4\u00e4n sarvikuonoa. Lis\u00e4ksi maan sarvikuono- ja tiikerikannat ovat kasvussa. Nepalin uhanalaisten el\u00e4inten suojelusta on siis selke\u00e4sti opittavaa, ja t\u00e4m\u00e4 tutkimus pyrkii etsim\u00e4\u00e4n viestinn\u00e4llisten tekojen vaikutuksia prosessissa. T\u00e4m\u00e4 tutkimus on abduktiivinen, eli teoreettisen viitekehyksen rakentaminen ja aineiston analyysi ovat edenneet limitt\u00e4in. Aineisto muodostuu 20 laadullisesta teemahaastattelusta, jotka koottiin Nepalissa helmi-maaliskuussa 2017. Jotta mahdollisimman laaja ja syv\u00e4luotaava tutkimus aiheesta olisi mahdollinen, sek\u00e4 WWF:n ty\u00f6ntekij\u00f6it\u00e4 ett\u00e4 valtion, paikallisten kyl\u00e4yhteis\u00f6jen ja median edustajia haastateltiin tutkimusta varten. Haastattelut analysoitiin teema-analyysill\u00e4. Tutkimuksen mukaan viestinn\u00e4n rooli n\u00e4hd\u00e4\u00e4n merkitt\u00e4v\u00e4ksi: viestint\u00e4\u00e4 on kaikkialla ja se vaikuttaa kaikkeen. Onnistuakseen luonnonsuojelu vaatii laajan sidosryhm\u00e4verkoston, jonka yhteisty\u00f6 olisi hankalaa ilman tehokasta viestint\u00e4\u00e4. T\u00e4rkeiksi viestinn\u00e4llisiksi tekij\u00f6iksi n\u00e4htiin tietoisuuden kasvattaminen, k\u00e4yt\u00f6ksen muuttaminen, sidosryhmien sitouttaminen sek\u00e4 lobbaaminen. T\u00e4m\u00e4n tutkimuksen mukaan viestinn\u00e4ll\u00e4 on monipuolinen rooli uhanalaisten el\u00e4inten suojelussa, eik\u00e4 tuo rooli ilmene vain viestint\u00e4asiantuntijoiden ty\u00f6ss\u00e4. Se nousee esiin my\u00f6s organisaation muiden ty\u00f6ntekij\u00f6iden vuorovaikutustilanteissa sek\u00e4 sidosryhmien kautta. N\u00e4iden toimijoiden v\u00e4lisill\u00e4 suhteilla on suuri vaikutus luonnonsuojelun onnistumisessa. Vaikka eri tekij\u00f6it\u00e4, jotka vaikuttavat luonnonsuojelun onnistumiseen, on tarkasteltu aiemmassakin tutkimuksessa, ei niiden nimenomaista viestinn\u00e4llist\u00e4 roolia ole juuri tutkittu laajasti. T\u00e4m\u00e4 tutkimus ehdottaa, ett\u00e4 viestint\u00e4 k\u00e4sitett\u00e4isiin jatkotutkimuksissa entist\u00e4 laajempana kokonaisuutena, ja sen kokonaisvaltaisten vaikutusten tarkempi tutkimus olisikin t\u00e4rke\u00e4\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This research aims to find out what is the role of communication in protecting endangered species. Case organization is WWF Nepal. Nepal was chosen to be in the focus of this research since the country has shown significant results when it comes to achieving conservation goals. Nepal has for example been able to celebrate zero rhino poaching years for four times. Additionally, rhino and tiger numbers are growing in the country. Thus, there must be something to learn from Nepal's conservation and this research is focusing on the communicative factors in the process. This research is abductive, and more based on data than theory. Data is formed from 20 qualitative interviews that were held in Nepal in February and March 2017. WWF professionals as well as representatives from the government, local communities, and media were included in the data to get as broad view from the researched phenomenon as possible. Interviews were analyzed by thematic analysis. This research focuses on communication broadly and seeks to find results without predetermined theories or hypotheses; all results are based on the thoughts of individuals interviewed and how they perceive the role of communication. Based on this study, the role of communication is seen as important; communication is everywhere and it affects everything. To be successful, conservation requires multi-stakeholder approach, which would be difficult to maintain without good cooperation and effective communication. What was highlighted as important communicative factors were raising awareness, changing behavior, engaging stakeholders, and lobbying. Based on the results of this study, communication has a diverse role in protecting endangered species, and it can be seen not only in the actions of communication professionals but also in the actions of other employees of the organization as well as within the stakeholders. The relationships between these actors are critical when it comes to successful conservation. Although the different factors that affect nature conservation have been exploited in previous research, their explicit communicative role has not yet broadly been explored. This research suggests that communication should be considered as a wider entity in further research, and a more detailed study of its comprehensive role would be important.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Lilli Pukka (limapukk) on 2018-01-25 09:55:51.444350. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-01-25T09:55:52Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201801251331.pdf: 2204728 bytes, checksum: 0d93fd1aeec1f86d272256cd803d4aa8 (MD5)\r\nlicense.html: 4841 bytes, checksum: de3c0f6f6b2352e45f5030f3008823f8 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-01-25T09:55:52Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201801251331.pdf: 2204728 bytes, checksum: 0d93fd1aeec1f86d272256cd803d4aa8 (MD5)\r\nlicense.html: 4841 bytes, checksum: de3c0f6f6b2352e45f5030f3008823f8 (MD5)\r\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (117 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Maailman luonnon s\u00e4\u00e4ti\u00f6", "language": null, "element": "subject", "qualifier": "other", "schema": 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