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[{"key": "dc.contributor.advisor", "value": "Villi, Mikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kuparinen, Jesse", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Salmela, Jussi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-01-22T10:57:32Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-01-22T10:57:32Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56847", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa selvit\u00e4mme, miten mediaorganisaatioiden ja viranomaisten sosiaalisen median vuorovaikutussuhteet yleis\u00f6idens\u00e4 kanssa poikkeavat toisistaan. Vertailun tarkoituksena on kuvata, ovatko organisaatiot omaksuneet viestint\u00e4\u00e4ns\u00e4 sosiaalisen median logiikan vai tukeutuvatko he edelleen joukkoviestinn\u00e4n logiikkaan. Tutkimme my\u00f6s, millaisia suunnitelmia mediaorganisaatioilla ja viranomaisilla on tulevaisuudessa sosiaalisen median hy\u00f6dynt\u00e4misess\u00e4. \r\nTutkimuksen aineisto koostuu kuudesta puolistrukturoidusta teemahaastattelusta. Haastattelimme kolmea mediaorganisaatiota ja kolmea viranomaista. Analysoimme aineistoa laadullista sis\u00e4ll\u00f6nanalyysia hy\u00f6dynt\u00e4en ja pyrimme l\u00f6yt\u00e4m\u00e4\u00e4n yht\u00e4l\u00e4isyyksi\u00e4 ja eroavaisuuksia tutkittavien organisaatioiden vuorovaikutuksessa. \r\nSosiaalisen median rooli niin mediaorganisaatioiden kuin viranomaisten viestinn\u00e4ss\u00e4 on kasvanut samalla, kun l\u00e4sn\u00e4olo sosiaalisessa mediassa alkaa olla elinehto. Yksitt\u00e4isten ihmisten v\u00e4lisess\u00e4 viestinn\u00e4ss\u00e4 sosiaalisessa mediassa molemminpuolinen vuorovaikutus on ollut arkip\u00e4iv\u00e4\u00e4 jo kauan, mutta etenkin mediatalot vaikuttavat tutkimuksemme mukaan pit\u00e4ytyv\u00e4n yhdensuuntaisessa \u201dyhdelt\u00e4 monelle\u201d suuntautuvassa viestinn\u00e4ss\u00e4. Viranomaisilla sen sijaan molemminpuolinen vuorovaikutus on toiminnan keski\u00f6ss\u00e4.\r\nMediaorganisaatioiden ja viranomaisten sosiaalisen median k\u00e4yt\u00e4nn\u00f6t poikkeavat siis merkitt\u00e4v\u00e4sti toisistaan, ja t\u00e4m\u00e4 luo mielenkiintoisen vertailuasetelman.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jesse Kuparinen (jealkupa) on 2018-01-22 10:57:31.752913. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-01-22T10:57:32Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201801221296.pdf: 695745 bytes, checksum: 993c7306a5797878b2af0a669072bebf (MD5)\r\nlicense.html: 5212 bytes, checksum: efddf8475f631db14bb743177dff1798 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-01-22T10:57:32Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201801221296.pdf: 695745 bytes, checksum: 993c7306a5797878b2af0a669072bebf (MD5)\r\nlicense.html: 5212 bytes, checksum: efddf8475f631db14bb743177dff1798 (MD5)\r\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "58", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "joukkoviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkojournalismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viranomaiset", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mediayhti\u00f6t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakassuhde", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vuorovaikutus", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Joukkoviestimest\u00e4 keskustelukumppaniksi? : vertailua medioiden ja viranomaisten vuorovaikutuksesta yleis\u00f6ns\u00e4 kanssa sosiaalisessa mediassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201801221296", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Kvalitatiivinen tutkimus", "language": "fi", "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2018-01-22T10:57:32Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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