I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations

I recommend what you recommend impact of social influence and brand perceptions on consumer recommendations

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Bibliographic Details
Main Author: Kukkonen, Maria
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
suosittelu
ostoaikeet
sopeutuminen
sosiaaliset vaikutukset
brändit
mieltymykset
Online Access: https://jyx.jyu.fi/handle/123456789/56796

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