Employer branding as a form of sport event sponsorship the case of a multinational industrial firm
The growth of new industry sectors and the ascent of burgeoning economies have increased competition between companies to secure a skilled workforce. To ensure competitiveness in these rapidly changing markets, companies have striven to build successful branding strategies. Although employer brandin...
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| Muut tekijät: | , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2017
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/56640 |