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sponsorship
branding
employers
events
brands
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http://www.yso.fi/onto/yso/p1759
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p10580
http://www.yso.fi/onto/yso/p2108
http://www.yso.fi/onto/yso/p23851
|
author |
Paakkonen, Lasse
|
author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
|
author_facet |
Paakkonen, Lasse
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
Paakkonen, Lasse
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Paakkonen, Lasse
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Jyväskylän yliopisto
JYX-julkaisuarkisto
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jyx
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Taloustieteet
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Kauppakorkeakoulu
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Pro gradu
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Opinnäyte
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20423
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Paakkonen, Lasse
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
Employer branding
Sponsorship
Organizational commitment
Employee satisfaction
työnantajat
työntekijät
brändäys
tyytyväisyys
sitoutuminen
sponsorointi
|
subject_txtF |
Markkinointi
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thumbnail |
https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_56640&index=0&size=large
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title |
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
|
title_full |
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
|
title_fullStr |
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
|
title_full_unstemmed |
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
|
title_short |
Employer branding as a form of sport event sponsorship
|
title_sort |
employer branding as a form of sport event sponsorship the case of a multinational industrial firm
|
title_sub |
the case of a multinational industrial firm
|
title_txtP |
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
|
topic |
Employer branding
Sponsorship
Organizational commitment
Employee satisfaction
työnantajat
työntekijät
brändäys
tyytyväisyys
sitoutuminen
sponsorointi
|
topic_facet |
Employee satisfaction
Employer branding
Organizational commitment
Sponsorship
brändäys
sitoutuminen
sponsorointi
tyytyväisyys
työnantajat
työntekijät
|
url |
https://jyx.jyu.fi/handle/123456789/56640
http://www.urn.fi/URN:NBN:fi:jyu-201801081090
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AT paakkonenlasse employerbrandingasaformofsporteventsponsorshipthecaseofamultinationalindustrialfi
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