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[{"key": "dc.contributor.advisor", "value": "Kollanus, Sami", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "T\u00e4htinen, Jenny", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-01-07T13:17:09Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-01-07T13:17:09Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56634", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Impulssiostamisen ilmi\u00f6t\u00e4 on tutkittu kivijalkamyym\u00e4l\u00f6iden kontekstissa jo 1950-luvulta l\u00e4htien. Teknologian kehitys on tuonut kuluttajien impulssiostok\u00e4ytt\u00e4ymiselle kokonaan uuden ulottuvuuden. Mobiililaitteiden ja etenkin \u00e4lypuhelinten suosion jatkuva kasvu on tuonut mobiiliverkko-ostoymp\u00e4rist\u00f6t kuluttajien saataville ajasta ja paikasta riippumatta. T\u00e4ss\u00e4 tutkielmassa selvitet\u00e4\u00e4n kirjallisuuskatsauksen keinoin, millaisia vaikutuksia mobiililaitteilla on kuluttajien impulssiostok\u00e4ytt\u00e4ytymiseen ja mitk\u00e4 tekij\u00e4t mobiiliverkko-ostoymp\u00e4rist\u00f6ss\u00e4 aiheuttavat impulsiivista ostok\u00e4ytt\u00e4ytymist\u00e4. Tutkielman tavoitteena on tuoda lukijalle k\u00e4sitys impulssiostamisen m\u00e4\u00e4ritelm\u00e4st\u00e4, mobiiliverkkokaupan tyypeist\u00e4 sek\u00e4 impulssiostamisen ilmenemisest\u00e4 ja siihen vaikuttavista tekij\u00f6ist\u00e4 mobiiliverkkokaupassa.\nKirjallisuuskatsauksen perusteella todettiin, ett\u00e4 mobiiliverkkokauppojen jatkuva saatavilla olo sek\u00e4 niiden yhdistyminen sosiaalisten verkostopalveluiden kanssa altistavat k\u00e4ytt\u00e4j\u00e4n impulssiostoille perinteist\u00e4 kivijalkamyym\u00e4l\u00e4\u00e4 helpommin. Mobiiliverkkokaupassa tapahtuvien impulssiostojen taustasyiksi on osoitettu muun muassa personoitu sis\u00e4lt\u00f6, suositteluj\u00e4rjestelm\u00e4t sek\u00e4 helppok\u00e4ytt\u00f6isyyden vaikutukset k\u00e4ytt\u00e4j\u00e4n hedonistisiin tunnetiloihin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Impulse buying as a phenomenon has been studied since 1950. Development of technology has brought whole new dimensions to the consumers\u2019 impulse buying behavior. The growing popularity of mobile devices, especially smartphones, has brought mobile stores available for consumers regardless of the time or the place. In this bachelor\u2019s thesis the effects of mobile devices to consumers\u2019 buying behavior and the factors behind impulse buying behavior in mobile store are researched by means of a literature review. The thesis aims to present the definition of impulse buying, the different forms of mobile stores and how the mobile store affects consumers\u2019 impulse buying behavior.\nBased on the literature review it can be stated that the constant availability of mobile shopping possibilities and their presence in social media platforms exposes consumers to impulse buying behavior more than a traditional brick and mortar store. The factors behind impulse purchases are, inter alia, the personalized content, recommendation systems and the effects of the ease of use to the hedonistic feelings of the user.\n\nKeywords: impulse buying, mobile store, m commerce, consumer behavior", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jenny T\u00e4htinen (jemainta) on 2018-01-07 13:17:07.888225. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-01-07T13:17:09Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201801071078.pdf: 382921 bytes, checksum: 7e06154f8a74c47a5449f5babfed66df (MD5)\nlicense.html: 4807 bytes, checksum: f0575220fa20e7206a32ce49218dbe30 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-01-07T13:17:09Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201801071078.pdf: 382921 bytes, checksum: 7e06154f8a74c47a5449f5babfed66df (MD5)\nlicense.html: 4807 bytes, checksum: f0575220fa20e7206a32ce49218dbe30 (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "27", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "impulssiostaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiiliverkkokauppa", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Impulssiostamiseen vaikuttavat tekij\u00e4t mobiiliverkkokaupassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201801071078", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2018-01-07T13:17:09Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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