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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kari, Tommi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-12-29T16:43:57Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-12-29T16:43:57Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56558", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkielma k\u00e4sittelee kuluttajatuotteiden digitaalisen markkinointiviestinn\u00e4n haasteita ja mahdollisuuksia. Tutkielman tarkoitus on selvitt\u00e4\u00e4, mit\u00e4 haasteita ja mahdollisuuksia digitalisaatio on tuonut mukanaan yritysten markkinointiviestint\u00e4\u00e4n. Aluksi m\u00e4\u00e4rittelen mit\u00e4 digitaalinen markkinointiviestint\u00e4 on ja miten se eroaa perinteisest\u00e4 markkinointiviestinn\u00e4st\u00e4 ja mink\u00e4laisia menetelmi\u00e4 sek\u00e4 kanavia sen yhteydess\u00e4 tyypillisesti k\u00e4ytet\u00e4\u00e4n. Seuraavaksi pohdin, millaisia haasteita ja mahdollisuuksia digitaalisen markkinointiviestint\u00e4\u00e4n kytkeytyy. Tutkielman menetelm\u00e4n\u00e4 on k\u00e4ytetty kirjallisuuskatsausta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis investigates digital marketing communications challenges and opportunities. I\u2019m aiming to sort out, what challenges and opportunities digitalization has brought to corporate communications. First, I will define what is dig-ital marketing communication and what is the difference between traditional marketing communication and digital marketing communication and what tools and channels are used in digital marketing communication. After that I discuss what challenges and opportunities it keeps inside. Method of thesis is literature review.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tommi Kari (tomaemka) on 2017-12-29 16:43:56.954713. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-12-29T16:43:57Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201712294901.pdf: 420082 bytes, checksum: 79d7ed401909b55d8391cc1214476ab1 (MD5)\nlicense.html: 4821 bytes, checksum: e1fa50ed499de34531d3d0c5fd1a707d (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-12-29T16:43:57Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201712294901.pdf: 420082 bytes, checksum: 79d7ed401909b55d8391cc1214476ab1 (MD5)\nlicense.html: 4821 bytes, checksum: e1fa50ed499de34531d3d0c5fd1a707d (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "31", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Digitaalinen markkinointi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalinen markkinointiviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalisen markkinointiviestinn\u00e4n haasteet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalisen markkinointiviestinn\u00e4n mahdollisuudet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajatuotteiden digitaalisen markkinointiviestinn\u00e4n haasteet ja mahdollisuudet", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201712294901", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-12-29T16:43:58Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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