Digital rights management blockchain and digital music content management

Tämän tutkielman tarkoituksena oli ymmärtää lohkoketjuteknologian vaikutuksia digitaalisen musiikin sisällönhallintaan hyödyntäen digitaalisten tekijänoikeuden hallintajärjestelmien (DRM) viitekehystä. Tutkielma sisälsi kolme tutkimuskysymystä: mitä digitaalisia tekijänoikeuden hallintajärjestelmien...

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Main Author: Martén, Meiss
Other Authors: Faculty of Information Technology, Informaatioteknologian tiedekunta, Informaatioteknologia, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/56471
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author Martén, Meiss
author2 Faculty of Information Technology Informaatioteknologian tiedekunta Informaatioteknologia University of Jyväskylä Jyväskylän yliopisto
author_facet Martén, Meiss Faculty of Information Technology Informaatioteknologian tiedekunta Informaatioteknologia University of Jyväskylä Jyväskylän yliopisto Martén, Meiss Faculty of Information Technology Informaatioteknologian tiedekunta Informaatioteknologia University of Jyväskylä Jyväskylän yliopisto
author_sort Martén, Meiss
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description Tämän tutkielman tarkoituksena oli ymmärtää lohkoketjuteknologian vaikutuksia digitaalisen musiikin sisällönhallintaan hyödyntäen digitaalisten tekijänoikeuden hallintajärjestelmien (DRM) viitekehystä. Tutkielma sisälsi kolme tutkimuskysymystä: mitä digitaalisia tekijänoikeuden hallintajärjestelmien haasteita lohkoketjuteknologia voisi mahdollisesti ratkaista verrattuna edellisiin DRM-teknologioihin, miten lohkoketjuteknologia liittyy DRM:n aiempiin teknologisiin haasteisiin ja mitkä ovat lohkoketjuteknologian mahdolliset vaikutukset digitaalisen musiikin tekijänoikeuden hallintajärjestelmiin. Vastaukset tutkimuskysymyksiin perustuivat kirjallisuuskatsaukseen sekä puolistrukturoituihin teemahaastatteluihin perustuvaan tutkimukseen. Haastateltavien yksimielisten vastausten perusteella DRM luotiin alun alkaen offline-ympäristöihin, aikaan ennen Internetiä. Vertaisverkkoteknologioiden kehityttyä 1990-luvun lopulla, sisällön jakaminen koki rakenteellisen muutoksen ja sen myötä syntyi valtavasti musiikkisisältöä jaettavaksi verkossa ja aiheutti laitonta sisällönjakoa; verkkopiratismia. DRM-teknologiat eivät pysyneet vertaisverkkojen kehityksen mukana, aiheuttaen vahinkoa musiikkialalle, koska käyttäjät kokivat DRM:n käyttöä rajoittavaksi ja monimutkaiseksi. Suoratoistopalvelut kuten Spotify ja Youtube muuttivat sisällön omistajuuden rakennetta, fyysisten levyjen myynti laski suoratoistopalveluiden sekä vertaisverkkojen tultua. Kuluttajat ostivat vähemmän fyysisiä levyjä ja olivat valmiita maksamaan tilauksia suoratoistopalveluihin tai pyrkivät lataamaan sisältöä ilmaiseksi verkosta. Suoratoistopalvelut ovat kuitenkin onnistuneet häivyttämään DRM-teknologiat taustatoiminteisiinsa. Suoratoistopalvelut tuottavat suuria määriä metadataa, jota tekijänoikeusorganisaatiot pyrkivät hallinnoimaan kohdistaakseen tekijänoikeusmaksuja oikeuksien omistajille. Tutkielmassa ilmeni myös, että lohkoketjuteknologia voisi mahdollisesti tarjota täydennystä DRM-teknologioihin, tuoden jäljitettävyyttä, läpinäkyvyyttä, salausta sekä lohkoketjun tarjoama hajautettu tietokantamalli saattaisi mahdollistaa globaalin alustan digitaalisen musiikin sisällönhallinnalle. Lohkoketjuteknologia tukisi DRM järjestelmiä tarjoamalla seurannan ja raportoinnin työkaluja. Lohkoketjuteknologiaan pohjautuva seurannan toiminnallisuus voisi tukea hallinnoimaan metatietoa, jota suoratoistopalvelut tuottavat suuria määriä. Musiikkiteollisuus tarvitsee kokonaisvaltaista uudistusta oikeuksien hallintaan sekä teosten raportointiin, jotta metadatan hallinnointi sekä korvausten käsittely olisi tehokasta, läpinäkyvää ja kompensaatiot ohjattavissa oikeudenomistajille kohdennetusti. The purpose of this thesis was to understand the influences of the Blockchain technology on digital music content management using digital rights management (DRM) as a framework for this study. The thesis included three research questions: studying what challenges Blockchain technology could solve, compared to previous DRM technologies in digital rights management issues, understanding how Blockchain technology relates to previous technological challenges in DRM and identifying the possible impacts provided by Blockchain technology on music content digital rights management. Research questions responses were based on the literature review and a research created on semi-structured theme based interviews. Based on the unanimous responses of the interviewees, the DRM's were originally created for the offline mode, the time before internet and peer-to-peer networks, and that the music industry needs a dedicated platform for digital rights management. When peer-to-peer technologies appeared in the late 1990s, this changed the whole setup of content sharing and caused an explosive amount of music content sharing, causing illegal sharing, also known as “piracy”. Eventually when streaming services such as Spotify and YouTube arrived, DRM technologies disappeared to the background and changed the setup of content ownership, causing de-materialization and a market for online streaming services. Streaming services result in a lot of metadata issues and the collective management organizations are struggling with the correct allocation of compensation to the rights owners. The interview data also indicated the future roles of DRM and Blockchain technology, and that these technologies might not replace each other but complete each other for more efficient music content and rights management. Blockchain technology could provide the needed missing piece and support DRM technologies for a decentralized, traceable, tamper-proof, and transparent global platform for digital music content management. Blockchain technology could provide support to DRMs by assisting of monitoring the usage as a reporting entity. Blockchain technology could support in providing the rights owners and collective management organizations, a global decentralized platform, which seems to be needed in the music industry.
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spellingShingle Martén, Meiss Digital rights management : blockchain and digital music content management Blockchain Digital Rights Management peer-to-peer digital music centralized decentralized digital asset intellectual property content management smart contracts Collective Management Organization Information Systems Science Tietojärjestelmätiede 601 vertaisverkot DRM musiikki sisällönhallinta tekijänoikeus
title Digital rights management : blockchain and digital music content management
title_alt Blockchain and digital music content management
title_full Digital rights management : blockchain and digital music content management
title_fullStr Digital rights management : blockchain and digital music content management Digital rights management : blockchain and digital music content management
title_full_unstemmed Digital rights management : blockchain and digital music content management Digital rights management : blockchain and digital music content management
title_short Digital rights management
title_sort digital rights management blockchain and digital music content management
title_sub blockchain and digital music content management
title_txtP Digital rights management : blockchain and digital music content management
topic Blockchain Digital Rights Management peer-to-peer digital music centralized decentralized digital asset intellectual property content management smart contracts Collective Management Organization Information Systems Science Tietojärjestelmätiede 601 vertaisverkot DRM musiikki sisällönhallinta tekijänoikeus
topic_facet 601 Blockchain Collective Management Organization DRM Digital Rights Management Information Systems Science Tietojärjestelmätiede centralized content management decentralized digital asset digital music intellectual property musiikki peer-to-peer sisällönhallinta smart contracts tekijänoikeus vertaisverkot
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