| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Clements, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Jantunen, Marianna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-12-12T10:27:22Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-12-12T10:27:22Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56272", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa ker\u00e4ttiin aineistoa kirjallisuuskatsauksena vastauksena kysymykseen: \u201dMiten yritykset voivat hy\u00f6dynt\u00e4\u00e4 sosiaalista mediaa asiakkuudenhallinnassaan?\u201d. Tutkielman on tarkoitus hy\u00f6dytt\u00e4\u00e4 yrityksi\u00e4 tarjoamalla tietoa sosiaalisen median k\u00e4ytt\u00f6mahdollisuuksista. Aineiston keruun j\u00e4lkeen tulokset on esitetty tutkielman p\u00e4\u00e4luvussa ja koottu ristiintaulukkoon. Ristiintaulukossa on kaksi n\u00e4k\u00f6kulmaa: sosiaalisen median hunajakennoteoria ja Zablah, Bellenger ja Johnston:in asiakkuudenhallinnan viisiosainen teoria. Sosiaalisessa mediassa yritys pystyy tutustumaan henkil\u00f6kohtaisesti asiakkaaseen ja t\u00e4m\u00e4n tarpeisiin, muokkaamaan identiteetti\u00e4\u00e4n ja br\u00e4ndi\u00e4\u00e4n, hallitsemaan itse\u00e4\u00e4n koskevaa keskustelua, levitt\u00e4m\u00e4\u00e4n tietoa nopeasti, erottamaan markkinointisegmenttej\u00e4 ja seuraamaan asiakkaiden v\u00e4list\u00e4 kommunikaatiota. Suhteiden ja ryhmien hy\u00f6dynt\u00e4minen sosiaalisessa mediassa tarvitsee lis\u00e4\u00e4 tutkimusta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The use of social media in customer relationship management.\r\n\r\nIn this literature review, I did research to get an answer to the question: \u201chow can a company take advantage of social media in its customer relationship management (CRM)?\u201d. It is intended to offer companies information on how to implement social media in their CRM. The collected material is presented in the main chapter of the study, textually and within a table. The results in the table are presented from two perspectives: the Social Media Honeycomb framework, and Zablah, Bellenger and Johnston's five-pointed CRM theory. The results of the study show that a company can take advantage of social media in CRM in many ways, but implementing it for optimal results may re-quire skill and consideration: In social media, a company can develop personal relationships to its customers and their needs, modify its identity, control and take part in conversation regarding it, spread information rapidly, distinguish marketing segments and observe communication between customers. Area that requires further study is the use of groups and relationships in social media customer relationship management.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Marianna Jantunen (masipaja) on 2017-12-12 10:27:21.776594. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-12-12T10:27:22Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201712124637.pdf: 392228 bytes, checksum: 8f22324565e27ded779b8c6450c0ee68 (MD5)\r\nlicense.html: 4802 bytes, checksum: 42c130af6a2b8824c04b723731420209 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-12-12T10:27:22Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201712124637.pdf: 392228 bytes, checksum: 8f22324565e27ded779b8c6450c0ee68 (MD5)\r\nlicense.html: 4802 bytes, checksum: 42c130af6a2b8824c04b723731420209 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "26", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkuudenhallinta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritystoiminta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "social media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "customer relationship management", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CRM", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalinen media yrityksen asiakkuudenhallinnassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201712124637", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-12-12T10:27:22Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|