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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tarvainen, Pihla", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-12-08T11:23:07Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-12-08T11:23:07Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56201", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa k\u00e4sitell\u00e4\u00e4n sosiaalista mediaa yrityksen sis\u00e4isen viestinn\u00e4n\r\nv\u00e4lineen\u00e4. Yritykset ovat ottaneet sosiaalisen median osaksi ulkoista viestint\u00e4\u00e4ns\u00e4, kuten markkinointia. V\u00e4hitellen sosiaalinen media on kuitenkin valtaamassa alaa my\u00f6s yritysten sis\u00e4isest\u00e4 viestinn\u00e4st\u00e4. Aiheen tutkiminen on mielenkiintoista aiheen ajankohtaisuuden vuoksi. Esimerkiksi Suomessa suurissa\r\nyrityksiss\u00e4 on otettu k\u00e4ytt\u00f6\u00f6n sosiaaliseen mediaan pohjautuvia sis\u00e4isen viestinn\u00e4n\r\nj\u00e4rjestelmi\u00e4. Aiheesta l\u00f6ytyy kuitenkin hyvin v\u00e4h\u00e4n tutkimustuloksia;\r\nt\u00e4m\u00e4 tekee aiheen tutkimisesta entist\u00e4 t\u00e4rke\u00e4mp\u00e4\u00e4. Tutkielmassa pyrit\u00e4\u00e4n vastaamaan\r\nkirjallisuuden avulla kysymyksiin siit\u00e4, mit\u00e4 ominaisuuksia sis\u00e4isell\u00e4\r\nviestinn\u00e4ll\u00e4 on olemassa ja mit\u00e4 n\u00e4ist\u00e4 ominaisuuksista sosiaalisella medialla on.\r\nP\u00e4\u00e4tutkimuskysymyksen\u00e4 on n\u00e4iden johdannainen, eli miten sosiaalinen media\r\ntoimii sis\u00e4isen viestinn\u00e4n ty\u00f6kaluna. Tutkielmassa havaittiin, ett\u00e4 sosiaalinen\r\nmedia on hyvin monimutkainen k\u00e4site, ja t\u00e4m\u00e4n vuoksi sille on vaikea l\u00f6yt\u00e4\u00e4\r\nyksiselitteist\u00e4 m\u00e4\u00e4ritelm\u00e4\u00e4. Tutkielmassa havaittiin my\u00f6s, ett\u00e4 sosiaalisen median\r\nk\u00e4ytt\u00f6\u00f6notolla sis\u00e4isess\u00e4 viestinn\u00e4ss\u00e4 on aiempien tutkimusten perusteella\r\nenemm\u00e4n haasteita kuin suoranaisia hy\u00f6tyj\u00e4. T\u00e4m\u00e4 luo mielenkiintoa jatkotutkimuskysymysten\r\npohtimiselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Social media in corporate internal communication.\r\n\r\nThis paper deals with social media as a tool for corporate internal communication.\r\nCompanies have taken social media into their external communications,\r\nsuch as marketing. Gradually however, the social media sector is also in the\r\nfield of corporate internal communications. Studying the subject is interesting\r\nbecause the subject is topical. For example, in a Finnish large companies, internal\r\ncommunication systems based on social media have been introduced. There\r\nare very few research findings on this topic; this makes the subject matter more\r\nimportant. The aim of the thesis is to answer the questions about what features\r\nof internal communication exist and what of these features on social media contains.\r\nThe main research question is the derivative of these, which is how social\r\nmedia works as an internal communication tool. The thesis found that social\r\nmedia is a very complicated concept, and therefore it is difficult to find an unambiguous\r\ndefinition. The thesis also found that the introduction of social media\r\nin internal communication has more challenges than previous direct benefits\r\nbased on previous studies. This creates an interest in reflection on further\r\nresearch questions.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Pihla Tarvainen (pialtarv) on 2017-12-08 11:23:07.196359. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-12-08T11:23:07Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201712084563.pdf: 587855 bytes, checksum: 745b90b408e29745aea712c810d8898e (MD5)\r\nlicense.html: 4802 bytes, checksum: 6041092ef853b24cff64f6dd5663adbe (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-12-08T11:23:07Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201712084563.pdf: 587855 bytes, checksum: 745b90b408e29745aea712c810d8898e (MD5)\r\nlicense.html: 4802 bytes, checksum: 6041092ef853b24cff64f6dd5663adbe (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "26", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4inen viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Web 2.0", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "social media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "internal communication", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalinen media yrityksen sis\u00e4isess\u00e4 viestinn\u00e4ss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201712084563", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-12-08T11:23:08Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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