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[{"key": "dc.contributor.advisor", "value": "Itkonen, Hannu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kentala, Kaisa", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-12-04T13:24:28Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-12-04T13:24:28Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1803906", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56114", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomalainen liikunta- ja urheiluseuratoiminta on pitk\u00e4lti perustunut vapaaehtoisuuteen. Yhteiskunnan muutokset, valtiovallan odotukset ja seuran j\u00e4senten m\u00e4\u00e4r\u00e4n kasvaminen ovat johtaneet tilanteeseen, jossa ammattilaisen palkkaaminen on tullut monelle seuralle tarpeelliseksi. Ihmiset haluavat rahoilleen vastineeksi laatua ja erilaisia palveluita. T\u00e4m\u00e4 muutos on mahdollistanut urheilutoiminnan tuotteistamisen ja n\u00e4kyy seurojen toimintakulttuurin muutoksena. Liikunta- ja urheiluseuroja kohtaan on syntynyt paineita ammattimaistaa toimintaa laatuvaatimusten ja kuluttamiseen liittyvien muutosten seurauksena.\r\n\r\nT\u00e4ss\u00e4 tutkimuksessa l\u00e4hdin selvitt\u00e4m\u00e4\u00e4n millaisia muutoksia ammattimaistuminen on tuonut liikunta- ja urheiluseuratoimintaan. Tarkoitukseni oli kuvata seuran ammattimaistumisen eri vaiheita ja muutoksia sek\u00e4 selvitt\u00e4\u00e4 seuratoimijoiden v\u00e4lisen ty\u00f6njaon ja toiminnan taustalla vaikuttavia arvoja. Lis\u00e4ksi tutkimukseni tavoitteena oli tiedon tuottaminen seuratoiminnan tulevaisuuden hahmottamiseen ja kehitt\u00e4miseen. Tutkimukseni oli luonteeltaan tapaustutkimus ja sen kohteena oli keskisuomalainen voimisteluseura Jyv\u00e4skyl\u00e4n Naisvoimistelijat ry. Aineisto koostui viidest\u00e4 teemahaastattelusta. Jokainen haastateltava oli toiminut seuran toimihenkil\u00f6n\u00e4 tai luottamushenkil\u00f6n\u00e4. Aineisto analysoitiin teemoitellen ja tyypitellen.\r\n\r\nAmmattimaistuminen on kehitt\u00e4nyt Jyv\u00e4skyl\u00e4n Naisvoimistelijoiden seuratoimintaa pelk\u00e4st\u00e4\u00e4n my\u00f6nteiseen suuntaan, vaikka ensimm\u00e4iset vuodet haastoivat seuraa taloudellisesti. Palkatun ty\u00f6ntekij\u00e4n ansiosta seuran toiminta on kasvanut ja monipuolistunut vuosi vuodelta. Toiminnan laatua on saatu nostettua muun muassa ohjaajien koulutusj\u00e4rjestelm\u00e4n sek\u00e4 kilpa- ja valmennusj\u00e4rjestelm\u00e4n laatimisen ansiosta. Lis\u00e4ksi toiminnan laadun paraneminen n\u00e4kyy yleisesti my\u00f6s harrastustoiminnan kehittymisen\u00e4, jolloin seuran on helppo houkutella uusia j\u00e4seni\u00e4 mukaan toimintaan. Tulevaisuudessa liikunta- ja urheiluseuroissa joudutaan miettim\u00e4\u00e4n uudenlaisia toimintatapoja, jotta seurojen ammattimaistuminen ei v\u00e4hent\u00e4isi t\u00e4rke\u00e4n vapaaehtoisty\u00f6n merkityst\u00e4. Osallistuminen ja sitoutuminen pitk\u00e4aikaisiin teht\u00e4viin eiv\u00e4t en\u00e4\u00e4 houkuttele kuten aikaisemmin. My\u00f6s Jyv\u00e4skyl\u00e4n Naisvoimistelijoiden haasteita tulevina vuosina ovat uusien vapaaehtoisten rekrytoiminen sek\u00e4 voimistelun n\u00e4kyvyyden parantaminen ja yhteisty\u00f6kumppanuuksien solmiminen.\r\n\r\nAmmattimaistuminen on tullut j\u00e4\u00e4d\u00e4kseen suomalaiseen urheiluseuratoimintaan. Seurojen toiminnasta tulee palkatun ty\u00f6ntekij\u00e4n my\u00f6t\u00e4 laadukkaampaa ja monipuolisempaa. Liikunta- ja urheiluseurat toteuttavat t\u00e4rke\u00e4\u00e4 kansalaistoimintaa, joka nojaa edelleen vahvasti vapaaehtoisty\u00f6h\u00f6n. Seurojen palkatut ty\u00f6ntekij\u00e4t ovat tukemassa t\u00e4t\u00e4 toimintaa omalla panoksellaan. Yhteiskunnalliset muutokset ovat muuttaneet kansalaistoiminnan muotoja. Ammattimaistuminen ja vapaaehtoisty\u00f6 eiv\u00e4t ole toisiaan pois sulkevia voimavaroja.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "A desired, successful and high-quality sport club : a case study of change in sport club activity in Jyv\u00e4skyl\u00e4 Gymnastics Club.\r\n\r\nFinnish sport club activity has been based for a long time on voluntary work. Changes in society, government expectations and growth in number of sport club members have led to situation that hiring a professional has become necessary for many sport clubs. People want run for money quality and different kinds of services. This change has made productization possible and appears change in culture of action in sport clubs. Consequences of changes in quality requirement and consuming have increased the pressure to professionalize the action. \r\n\r\nThis research investigated the changes that occur within professionalization of sport club. The purpose of the research was to describe the different levels of transformation and find out the roles between actors and values in background. The purpose of the research was to increase understanding of the changes that occur when gainful employment is first commenced in the club. In addition, the purpose of the research was to produce information about the future of sport clubs. The research was carried out as a case study within one Finnish gymnastics club. The data consists of five theme interviews. Every interviewee had practiced as an employee or as a person elected to a position of trust. The data was analyzed using thematic analysis and typification. \r\n\r\nProfessionalization of Jyv\u00e4skyl\u00e4 Gymnastics Club has developed the culture of action to positive direction even though the first years were economically challenged. With the help of a paid employee, sport club activity has grown and diversified a year after a year. Quality of activity has improved because of education system for instructors and training system. In addition, the improved quality attracts new members to join the club. In the future in sports clubs need to think of new ways of working so that the professionalization of clubs does not reduce the importance of important volunteering. Long-term participation and commitment don\u2019t persuade like before. The challenges in the future consist of recruiting new volunteers, increasing coverage of gymnastics and getting new partners in cooperation. \r\n\r\nProfessionalization of Finnish sport clubs is here to stay. After commencement of employment the activities become more high-quality, diversified and organized. Voluntary work and civic activity form the bedrock for sport club activity. \r\nThe paid employees of sport clubs are supporting this activity with their own contribution. The changes in society have formed the forms of civic activity. Professionalization and voluntary work aren\u2019t exclusionary resources.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Kaisa Kentala (kapakent) on 2017-12-04 13:24:28.095379. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-12-04T13:24:28Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201712044475.pdf: 770218 bytes, checksum: c62b6312e1f781b74a15f9b9c102c373 (MD5)\r\nlicense.html: 4870 bytes, checksum: 0843a37a2095b197366d9a510c7bccff (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-12-04T13:24:28Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201712044475.pdf: 770218 bytes, checksum: c62b6312e1f781b74a15f9b9c102c373 (MD5)\r\nlicense.html: 4870 bytes, checksum: 0843a37a2095b197366d9a510c7bccff (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (98 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Jyv\u00e4skyl\u00e4n naisvoimistelijat. \u20210 (FI-ASTERI-N)000039500", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Finnish sports culture", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "professionalization", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sport club activity", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "case study", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Haluttu, menestyv\u00e4 ja laadukas seura : tapaustutkimus Jyv\u00e4skyl\u00e4n Naisvoimistelijoiden seuratoiminnan muutoksesta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Tapaustutkimus Jyv\u00e4skyl\u00e4n Naisvoimistelijoiden seuratoiminnan muutoksesta", "language": null, "element": "title", 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