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[{"key": "dc.contributor.advisor", "value": "Jantunen, Jarmo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Huuskonen, Inka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-11-26T19:58:26Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-11-26T19:58:26Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1802398", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56004", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 maisterintutkielmassa tutkin kotimaisten kaunokirjallisten esikoisteosten takakansitekstej\u00e4 promotionaalisuuden n\u00e4k\u00f6kulmasta. Ty\u00f6ss\u00e4ni ymm\u00e4rr\u00e4n promotionaalisuuden laajasti kaikiksi niiksi keinoiksi, joilla pyrit\u00e4\u00e4n her\u00e4tt\u00e4m\u00e4\u00e4n potentiaalisen ostajan kiinnostus. K\u00e4yt\u00e4nn\u00f6ss\u00e4 tarkastelen tutkielmassani niit\u00e4 kielellisi\u00e4 keinoja, joita k\u00e4ytet\u00e4\u00e4n kirjan markkinoimiseksi, eli kuinka takakansitekstin lukija yritet\u00e4\u00e4n houkutella lukemaan koko kirja. Tutkimuskysymykset, joiden kautta aihettani tarkastelen, ovat: 1) Millainen rakenne esikoisteosten takakansiteksteiss\u00e4 on ja millaisista osioista ne rakentuvat? 2) Millaisilla sanavalinnoilla luodaan markkinoiville teksteille ominaista positiivista s\u00e4vy\u00e4 ja mielikuvaa? 3) Millaisina erilaisina kielellisin\u00e4 keinoina promotionaalisuus teksteiss\u00e4 n\u00e4kyy?\r\nTeoreettisina viitekehyksin\u00e4 tutkielmassani k\u00e4yt\u00e4n diskurssintutkimusta ja erityisesti systeemis-funktionaalista kieliteoriaa. Ty\u00f6ss\u00e4ni hy\u00f6dynn\u00e4n diskurssin laajaa m\u00e4\u00e4ritelm\u00e4\u00e4, jonka mukaan diskurssi on todellista kielenk\u00e4ytt\u00f6\u00e4 ja diskurssintutkimuksessa siis tarkastellaan kielt\u00e4 sen todellisissa esiintymisymp\u00e4rist\u00f6iss\u00e4 ja sellaisena kuin se esiintyy. Systeemis-funktionaalisesta teoriasta hy\u00f6dynn\u00e4n metafunktioiden k\u00e4sitteit\u00e4. Systeemis-funktionaalisessa teoriassa tunnistetaan kielen metafunktioiksi ideationaalinen, interpersonaalinen sek\u00e4 tekstuaalinen metafunktio. Koska takakansitekstit markkinoivina tekstein\u00e4 pyrkiv\u00e4t houkuttelemaan lukijansa ostamaan tai lukemaan kyseisen kirjan, on metafunktioista oman ty\u00f6ni kannalta vuorovaikutukseen ja sosiaalisten suhteiden rakentumiseen linkittyv\u00e4 interpersonaalinen metafunktio olennaisin.\r\nAineistonani k\u00e4yt\u00e4n vuonna 2015 ilmestyneiden kaunokirjallisten esikoisteosten takakansitekstej\u00e4. Aineistoni koostuu 36 kirjan takakansiteksteist\u00e4. Analysoin aineistoani laadullisen tutkimuksen menetelmien avulla. Tutkimusmetodini on aineistol\u00e4ht\u00f6ist\u00e4, teoriaohjaavaa analyysia, jossa hy\u00f6dynn\u00e4n diskurssintutkimuksen, systeemis-funktionaalisen teorian sek\u00e4 genrentutkimuksen k\u00e4sitteit\u00e4.\r\nAnalyysissani havaitsin, ett\u00e4 esikoisteosten takakansitekstit eroavat tunnettujen kirjailijoiden teosten takakansiteksteist\u00e4 p\u00e4\u00e4asiassa sen suhteen, kuinka niiss\u00e4 kirjailijaa esitell\u00e4\u00e4n. Aineistoni perusteella esikoiskirjailijan status on olennainen osa kirjan markkinointia, sill\u00e4 l\u00e4hes jokaisessa aineistoni teksteiss\u00e4 mainittiin teoksen olevan kirjoittajansa ensimm\u00e4inen \u2013 osassa useaan kertaan.\r\nAineistoni perusteella takakansiteksteiss\u00e4 kirjaa markkinoidaan toisaalta kuvailemalla kirjaa s\u00e4vylt\u00e4\u00e4n po-sitiivisilla sanoilla. Toisaalta my\u00f6s perusmerkitykselt\u00e4\u00e4n negatiivisia sanoja k\u00e4ytet\u00e4\u00e4n, mutta t\u00e4ll\u00f6in n\u00e4hd\u00e4kseni sanavalintojen funktiona on kirjan tyylin ja genren kuvaaminen, jolla pyrit\u00e4\u00e4n ilmaisemaan teoksen kohderyhm\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Inka Huuskonen (inmahuus) on 2017-11-26 19:58:25.325794. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-11-26T19:58:26Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201711264377.pdf: 783909 bytes, checksum: 9572c2bf5855cf6e65d28fad382af143 (MD5)\r\nlicense.html: 4812 bytes, checksum: 235c8c9eec9b2980d325b680fca922a4 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-11-26T19:58:26Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201711264377.pdf: 783909 bytes, checksum: 9572c2bf5855cf6e65d28fad382af143 (MD5)\r\nlicense.html: 4812 bytes, checksum: 235c8c9eec9b2980d325b680fca922a4 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (70 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "metafunktiot", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "takakansitekstit", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinoiva diskurssi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Promotionaalisuus esikoisteosten takakansiteksteiss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201711264377", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": 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