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[{"key": "dc.contributor.advisor", "value": "Halttunen, Veikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "H\u00e4m\u00e4l\u00e4inen, Antti", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-11-20T11:38:57Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-11-20T11:38:57Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/55933", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pelillist\u00e4minen on ollut nuoresta i\u00e4st\u00e4\u00e4n huolimatta suuren huomion kohteena\r\nniin akateemisessa maailmassa kuin monella muullakin sektorilla. Sit\u00e4 on hy\u00f6dynnetty useilla eri aloilla, kuten opetuksessa, markkinoinnissa ja hyvinvoinnissa.\r\nPelillist\u00e4mist\u00e4 on tutkittu paljon, mutta suurin osa tehdyst\u00e4 tutkimuksesta\r\non k\u00e4sitellyt pelillist\u00e4mist\u00e4 ainoastaan yksinkertaisten pelielementtien, kuten\r\npisteiden ja ansiomerkkien hy\u00f6dynt\u00e4misen muodossa. Tutkielmassa pyrittiin\r\nselvitt\u00e4m\u00e4\u00e4n, miten pelillist\u00e4mist\u00e4 on hy\u00f6dynnetty erilaisissa ymp\u00e4rist\u00f6iss\u00e4\r\nsek\u00e4 millainen pelillist\u00e4minen on vaikuttanut parhaiten siihen, kuinka k\u00e4ytt\u00e4j\u00e4t\r\nsitoutuvat erilaisiin digitaalisiin palveluihin. Tutkielma toteutettiin kirjallisuuskatsauksena,\r\njonka tarkoituksena oli tutkia ja analysoida aiempaa aiheesta tehty\u00e4\r\ntutkimusta. Tutkielmassa m\u00e4\u00e4ritell\u00e4\u00e4n pelillist\u00e4minen, esitell\u00e4\u00e4n k\u00e4yt\u00e4nn\u00f6n\r\nesimerkkej\u00e4 sek\u00e4 tarkastellaan, kuinka pelillist\u00e4minen on vaikuttanut k\u00e4ytt\u00e4jien\r\nsitoutumiseen digitaalisissa palveluissa. Sitoutumista tarkastellaan k\u00e4ytt\u00e4ytymisteorioiden\r\navulla hy\u00f6dynt\u00e4en my\u00f6s motivaation k\u00e4sitett\u00e4. Tutkielmassa todetaan,\r\nett\u00e4 pelillist\u00e4misen tehokkuus riippuu vahvasti sen k\u00e4ytt\u00f6kohteesta.\r\nYksinkertainen pelillist\u00e4minen on usein toimivaa, mutta siihen voi liitty\u00e4 ongelmia.\r\nPelillistett\u00e4ess\u00e4 digitaalisia palveluita on huomioitava lukuisia eri asioita,\r\nkuten k\u00e4ytt\u00e4jien motiivit ja pelielementtien merkityksellinen hy\u00f6dynt\u00e4minen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The effect of gamification on user engagement in digital services.\r\n\r\nDespite its young age, gamification has gathered considerable attention within\r\nthe academics and also in many other sectors. Gamification has been utilized in\r\nmany different fields like education, marketing and welfare. Many scholars\r\nhave researched gamification, but overall the research has been shallow. Most\r\nof the research has studied gamification based on simple game elements like\r\npoints and badges. The goal of this thesis was to find out how gamification has\r\nbeen used in different environments and what kind of gamification has been the\r\nmost efficient in engaging users to digital services. In this literature review we\r\nexplore and analyze preceding research based on the topic. The thesis defines\r\ngamification, gives practical examples and explores how gamification has affected\r\nuser engagement in digital services. Engagement is defined using behavior\r\ntheories and the definition of motivation. In this thesis we find out that the\r\nefficiency of gamification depends strongly on the context. Simple gamification\r\nhas worked in many cases, but there are issues. When gamifying digital services,\r\nmany different things like user motivation and meaningful use of different\r\ngame elements have to be considered.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Antti H\u00e4m\u00e4l\u00e4inen (anoshama) on 2017-11-20 11:38:56.980739. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-11-20T11:38:57Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201711204304.pdf: 444223 bytes, checksum: 3e524d7a0745e30f1075650859d1e856 (MD5)\r\nlicense.html: 1124 bytes, checksum: 6e503080cb3f09f3d52b8454e766552c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-11-20T11:38:57Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201711204304.pdf: 444223 bytes, checksum: 3e524d7a0745e30f1075650859d1e856 (MD5)\r\nlicense.html: 1124 bytes, checksum: 6e503080cb3f09f3d52b8454e766552c (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "30", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelut", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pelillist\u00e4minen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "motivointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sitoutuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "gamification", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "game elements", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "motivation", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "engagement", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Pelillist\u00e4misen vaikutus k\u00e4ytt\u00e4j\u00e4n sitoutumiseen digitaalisissa palveluissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201711204304", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-11-20T11:38:57Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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