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[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Eskelinen, Juuso", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-11-08T19:09:23Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-11-08T19:09:23Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/55811", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Hakukoneoptimoinnilla tarkoitetaan joukkoja toimenpiteit\u00e4, joilla voidaan vaikuttaa oman verkkosivun sijoittumiseen hakukoneen hakutuloksissa. Hakukoneoptimointi on jatkuvassa muutoksessa oleva tutkimuksen ala, mutta osa toimenpiteist\u00e4 on pysynyt pinnalla optimointia tehdess\u00e4. Optimoinnilla pyrit\u00e4\u00e4n luomaan sivustoja, jotka ovat helposti luettavissa ja saavutettavissa niin hakukoneelle kuin my\u00f6s k\u00e4ytt\u00e4j\u00e4lle. Hyvin toteutettu optimointi on t\u00e4rke\u00e4 osa nykyp\u00e4iv\u00e4n markkinointia, sill\u00e4 tutkimusten mukaan orgaaniset hakutulokset ovat haun tekij\u00e4lle houkuttelevampia kuin maksetut. T\u00e4ss\u00e4 kirjallisuuskatsauksena tehdyss\u00e4 tutkielmassa on selvitetty yleisimpi\u00e4 keinoja toteuttaa tehokasta hakukoneoptimointia ja miten se vaikuttaa verkkon\u00e4kyvyyteen. Tutkielmasta johdetut tulokset viittaavat siihen, ett\u00e4 hakukoneoptimoinnin avulla voidaan merkitt\u00e4v\u00e4sti lis\u00e4t\u00e4 sivuston verkkoliikennett\u00e4, mik\u00e4li sivusto saadaan sijoittumaan hakutuloksissa korkealle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Search engine optimization for improving website\u2019s exposure.\r\n\r\nSearch engine optimization (SEO) is a group of actions that can affect sites ranking on search engines results. SEO is constantly changing field of study, but there are some elements that has been effective for some time. Goal of SEO is to make web sites that are easily accessible by people and search engines spiders. If SEO is done properly it could be remarkable part of web sites marketing, because it seems that people see organic results more appealing than paid ones. Goal of this literature review was to find out techniques and methods to do effective SEO and see how it effects on traffic on website. Results of this paper shows that SEO can be effective way to advertise websites and increase visits made.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Juuso Eskelinen (jueskeli) on 2017-11-08 19:09:22.664878. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-11-08T19:09:23Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201711084173.pdf: 402077 bytes, checksum: 332701f134970013b7fe1f19b9dd7aa6 (MD5)\r\nlicense.html: 1101 bytes, checksum: 14e95d6e8adb288154f0605725a58b78 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-11-08T19:09:23Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201711084173.pdf: 402077 bytes, checksum: 332701f134970013b7fe1f19b9dd7aa6 (MD5)\r\nlicense.html: 1101 bytes, checksum: 14e95d6e8adb288154f0605725a58b78 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "23", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "hakukoneoptimointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hakuohjelmat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkon\u00e4kyvyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hakukonemarkkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Hakukoneoptimointi verkkosivun n\u00e4kyvyyden parantamiseksi", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201711084173", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-11-08T19:09:23Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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