Co-creation of a sustainable image on social media the case of five food brands
The food industry causes large environmental impacts globally. Different actors such as governments, brands and consumers however, are actively working on creating a sustainable society. In this study I investigate how brands and consumers co-create a sustainable image...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/55759 |