Co-creation of a sustainable image on social media : the case of five food brands

Co-creation of a sustainable image on social media the case of five food brands

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Bibliographic Details
Main Author: Smallegange, Cornelia
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Yritysten ympäristöjohtaminen, Corporate Environmental Management, 20425
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
sustainability
social media
brand-image
co-creation
food
Tapaustutkimus
Sisällönanalyysi
elintarvikkeet
brändit
kestävä kulutus
ympäristöarvot
digitaalinen markkinointi
sosiaalinen media
Online Access: https://jyx.jyu.fi/handle/123456789/55759
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