Co-creation of a sustainable image on social media : the case of five food brands

Co-creation of a sustainable image on social media the case of five food brands

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Bibliographic Details
Main Author: Smallegange, Cornelia
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Yritysten ympäristöjohtaminen, Corporate Environmental Management, 20425
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
sustainability
social media
brand-image
co-creation
food
Tapaustutkimus
Sisällönanalyysi
elintarvikkeet
brändit
kestävä kulutus
ympäristöarvot
digitaalinen markkinointi
sosiaalinen media
Online Access: https://jyx.jyu.fi/handle/123456789/55759
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author Smallegange, Cornelia
author2 Kauppakorkeakoulu School of Business and Economics Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Yritysten ympäristöjohtaminen Corporate Environmental Management 20425
author_facet Smallegange, Cornelia Kauppakorkeakoulu School of Business and Economics Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 Smallegange, Cornelia
author_sort Smallegange, Cornelia
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spellingShingle Smallegange, Cornelia Co-creation of a sustainable image on social media : the case of five food brands sustainability social media brand-image co-creation food Tapaustutkimus Sisällönanalyysi elintarvikkeet brändit kestävä kulutus ympäristöarvot digitaalinen markkinointi sosiaalinen media
subject_txtF Yritysten ympäristöjohtaminen
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title Co-creation of a sustainable image on social media : the case of five food brands
title_full Co-creation of a sustainable image on social media : the case of five food brands
title_fullStr Co-creation of a sustainable image on social media : the case of five food brands Co-creation of a sustainable image on social media : the case of five food brands
title_full_unstemmed Co-creation of a sustainable image on social media : the case of five food brands Co-creation of a sustainable image on social media : the case of five food brands
title_short Co-creation of a sustainable image on social media
title_sort co creation of a sustainable image on social media the case of five food brands
title_sub the case of five food brands
title_txtP Co-creation of a sustainable image on social media : the case of five food brands
topic sustainability social media brand-image co-creation food Tapaustutkimus Sisällönanalyysi elintarvikkeet brändit kestävä kulutus ympäristöarvot digitaalinen markkinointi sosiaalinen media
topic_facet Sisällönanalyysi Tapaustutkimus brand-image brändit co-creation digitaalinen markkinointi elintarvikkeet food kestävä kulutus social media sosiaalinen media sustainability ympäristöarvot
url https://jyx.jyu.fi/handle/123456789/55759 http://www.urn.fi/URN:NBN:fi:jyu-201711024125
work_keys_str_mv AT smallegangecornelia cocreationofasustainableimageonsocialmediathecaseoffivefoodbrands

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