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[{"key": "dc.contributor.advisor", "value": "Jokinen, Jussi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Per\u00e4l\u00e4, Piia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-10-30T07:26:54Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-10-30T07:26:54Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1736839", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/55723", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tarkasteltiin br\u00e4ndikokemuksen vaikutusta verkkokauppaymp\u00e4rist\u00f6jen k\u00e4ytt\u00e4j\u00e4kokemukseen ja k\u00e4ytt\u00f6aikeeseen. Br\u00e4ndikokemusta tarkasteltiin kahden ulottuvuuden kautta: br\u00e4ndityytyv\u00e4isyyden ja br\u00e4ndiluottamuksen. K\u00e4ytt\u00e4j\u00e4kokemusta tarkasteltiin k\u00e4yt\u00e4nn\u00f6llisten (frustraation, kompetenssin ja hallinnan tunteen) ja esteettisten (kauneuden ja mielikuvituksettomuuden) tunteiden n\u00e4k\u00f6kulmista.\r\nBr\u00e4ndikokemuksen vaikutusta verkkokauppaymp\u00e4rist\u00f6jen k\u00e4ytt\u00e4j\u00e4kokemukseen ja k\u00e4ytt\u00f6aikeeseen tutkittiin kahdessa kokeellisessa tutkimuksessa. Tutkimukset toteutettiin osana Jyv\u00e4skyl\u00e4n yliopiston k\u00e4ytt\u00e4j\u00e4psykologian laboratoriossa tehty\u00e4 verkkokauppaymp\u00e4rist\u00f6jen k\u00e4ytt\u00e4j\u00e4kokemusta k\u00e4sittelev\u00e4\u00e4 tutkimusprojektia. Tutkimuksissa ker\u00e4ttiin m\u00e4\u00e4r\u00e4llinen tutkimusaineisto, joka analysoitiin tilastollisia analyysimenetelmi\u00e4 k\u00e4ytt\u00e4en.\r\nTutkielmassa luotu br\u00e4ndikokemusmittari todettiin konsistentiksi. Kahdessa tutkimuksessa my\u00f6s osoitettiin, ett\u00e4 br\u00e4ndikokemuksen ulottuvuudet vaikuttivat malleihin, joilla kuvattiin kokemusta verkkokauppaymp\u00e4rist\u00f6jen k\u00e4yt\u00f6naikaisista k\u00e4yt\u00e4nn\u00f6llisist\u00e4 ja esteettisist\u00e4 tunteista sek\u00e4 k\u00e4ytt\u00f6aikeesta. Tarkastelu br\u00e4ndikokemuksen vaikutuksen ilmenemisest\u00e4 osoitti, ett\u00e4 br\u00e4ndityytyv\u00e4isyyden tai br\u00e4ndiluottamuksen kokemuksen lis\u00e4\u00e4ntyess\u00e4, lis\u00e4\u00e4ntyi my\u00f6s kokemus k\u00e4ytt\u00f6aikeesta verkkokauppaymp\u00e4rist\u00f6j\u00e4 kohtaan. Br\u00e4ndikokemuksen vaikutuksen ilmenemisest\u00e4 k\u00e4ytt\u00e4j\u00e4kokemukseen ei voitu tehd\u00e4 yksiselitteisi\u00e4 p\u00e4\u00e4telmi\u00e4, sill\u00e4 k\u00e4ytt\u00e4jien vuorovaikutustapa ja \u2013intensiteetti verkkokauppaymp\u00e4rist\u00f6jen kanssa vaikuttivat p\u00e4\u00e4telmien tekemiseen. T\u00e4m\u00e4 havaittiin etenkin br\u00e4ndikokemuksen ulottuvuuksien ja esteettisten tunteiden v\u00e4lisiss\u00e4 yhteyksiss\u00e4.\r\nTutkimuksissa pystyttiin osoittamaan br\u00e4ndikokemuksen olevan taustamuuttuja, joka voi vaikuttaa k\u00e4ytt\u00e4j\u00e4kokemustutkimuksen tuloksiin, jos tutkimuskohteina ovat br\u00e4nd\u00e4tyt tuotteet tai palvelut (esim. verkkokauppaymp\u00e4rist\u00f6t). N\u00e4in ollen tutkimustulosten luotettavuutta voitaisiin parantaa, jos br\u00e4ndikokemuksen mittaus tuotaisiin osaksi tutkimusasetelmaa. T\u00e4ll\u00f6in taustamuuttuja, joka mahdollisesti vaikuttaa muihin mittaustuloksiin, olisi kontrolloitu.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Empirical research - the effects of brand experience on the user experience and behavioral intention of online stores.\r\n\r\nIn this thesis, the effects of brand experience on the user experience and behavioural intention of online stores were discussed. Brand experience was studied from two dimensions: brand satisfaction and brand trust. User experience was examined from the perspective of utilitarian (frustration, competence and feeling of control) and aesthetic (beauty and unimaginativeness) emotions.\r\nThe effects of brand experience were studied in two empirical experiments. The experiments were part of the user experience research project that was executed in the user psychology laboratory at the University of Jyv\u00e4skyl\u00e4. During the experiments quantitative data was gathered and was analysed by statistical methods.\r\nThe scale for measuring brand experience was found to be consistent and suitable for use. Two experiments indicted that the dimensions of brand experience affected models that illustrated the experience about utilitarian and aesthetic emotions, as well as the behavioural intention towards the online stores. Results showed the effects of the brand experience on the behaviour intention; moreover it revealed that when brand satisfaction or brand trust increased, so did behavioural intention towards online stores. However, it was not possible to do ambiguous conclusions (such as effect direction or size) considering relationships between brand experience and user experience since the results were depending on users\u2019 interaction with online stores. Especially, the effects of interaction were revealed through the relationships between the dimensions of brand experience and aesthetic emotions.\r\nIn this thesis, it was illustrated that brand experience is the background variable that can affect the research results when studying the user experience of branded products or services (e.g. online stores). The reliability of user experience research can be validated if the measurement of the brand experience is a part of the study design. In this case, the background variable that may have an effect on research results is controlled.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Piia Per\u00e4l\u00e4 (pimihipe) on 2017-10-30 07:26:53.799997. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-10-30T07:26:54Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201710304086.pdf: 1246131 bytes, checksum: ee3e23dec63002a7079821946e8c459d (MD5)\r\nlicense.html: 4879 bytes, checksum: bb2f5636c330534df57c567e3b4e0ffd (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-10-30T07:26:54Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201710304086.pdf: 1246131 bytes, checksum: ee3e23dec63002a7079821946e8c459d (MD5)\r\nlicense.html: 4879 bytes, checksum: bb2f5636c330534df57c567e3b4e0ffd (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (81 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "empirical research", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "brands", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "user experience", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "emotional state", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "online store", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Empiirinen tutkimus br\u00e4ndikokemuksen vaikutuksesta verkkokauppaymp\u00e4rist\u00f6jen k\u00e4ytt\u00e4j\u00e4kokemukseen ja k\u00e4ytt\u00f6aikeeseen", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201710304086", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Tietojenk\u00e4sittelytieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Computer Science and Information Systems", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Empiirinen tutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-10-30T07:26:54Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": 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"k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luottamus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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