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[{"key": "dc.contributor.advisor", "value": "Koskelainen, Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rajala, Markus", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-10-23T14:39:11Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-10-23T14:39:11Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/55669", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internetin my\u00f6t\u00e4 syntyneet digitaaliset kanavat, kuten hakukone, sosiaalinen media ja verkkosivut ovat muuttaneet tapaamme etsi\u00e4 tietoa ja k\u00e4ytt\u00e4yty\u00e4 kuluttajina. Kuluttajak\u00e4ytt\u00e4ytymisen muuttuessa my\u00f6s yritysten markkinointikeinojen on muututtava, jotta he voivat pysy\u00e4 mukana kilpailussa asiakkaista. T\u00e4m\u00e4n tutkielman tarkoituksena on tutkia, miten digitalisaatio ja digitaaliset kanavat ovat vaikuttaneet kuluttajak\u00e4ytt\u00e4ytymiseen, miten ne ovat muuttaneet kuluttajan ostoprosessia sek\u00e4 miten digitalisaatio on muovannut perinteisi\u00e4 markkinointikeinoja. Tutkielma toteutettiin kirjallisuuskatsauksena. Tutkielmassa k\u00e4sitell\u00e4\u00e4n digitalisaatiota markkinoinnin n\u00e4k\u00f6kulmasta ja vertaillaan kuluttajien sek\u00e4 yritysten tapaa hy\u00f6dynt\u00e4\u00e4 digitaalisia kanavia ostoprosessin eri vaiheissa. Tutkimustuloksena todetaan digitalisaation vaikuttaneen ostok\u00e4ytt\u00e4ytymisen muutokseen tarjoamalla uusia kanavia kuluttajien hy\u00f6dynnett\u00e4v\u00e4ksi. Kuluttajan ostoprosessissa k\u00e4yd\u00e4\u00e4n edelleen l\u00e4pi samat vaiheet, mutta digitaalisten kanavien avulla prosessia pyrit\u00e4\u00e4n nopeuttamaan tarjoamalla eri palveluita prosessin eri vaiheisiin. Tutkimustuloksena todetaan my\u00f6s, ett\u00e4 perinteisten markkinointikeinojen tilalle on kehitetty uusia toimintatapoja, jotka hy\u00f6dynt\u00e4v\u00e4t digitaalisia kanavia tuottaakseen arvoa asiakkaille.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The effects of digitalization on the consumer buying process.\r\n\r\nDigital channels, such as the search engine, social media and websites developed through the Internet have changed our way of searching for information and behaving as consumers. As consumer behavior changes, corporate marketing strategies have to change in attempt to stay in competition with customers. The purpose of this thesis is to study how digitalization and digital channels have influenced consumer behavior, how they have changed the consumer\u2019s buying process and how digitalization has shaped traditional marketing methods. The thesis was carried out as a literature review. The thesis deals with digitalization from the marketing point of view and compares the way consumers and businesses use digital channels at various stages in the buying process. As a research result, digitalization has affected the change in buying behavior by offering new channels for consumers to exploit. The buying process of the consumer continues to go through the same stages but digital channels are used to speed up the process by offering different services to different stages of the process. As a search result, it is also noted that new ways of marketing that use digital channels to create value for customers have been developed in place of traditional marketing techniques.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Markus Rajala (mavijura) on 2017-10-23 14:39:11.480861. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-10-23T14:39:11Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201710234050.pdf: 552946 bytes, checksum: 36c09e9caeb319bcfdd2866c7be67671 (MD5)\r\nlicense.html: 1095 bytes, checksum: 6e992623eb3bf469658be7f709619c88 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-10-23T14:39:11Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201710234050.pdf: 552946 bytes, checksum: 36c09e9caeb319bcfdd2866c7be67671 (MD5)\r\nlicense.html: 1095 bytes, checksum: 6e992623eb3bf469658be7f709619c88 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "32", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "buying process", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitalization", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "consumer behavior", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digital marketing", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostoprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitalisaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalinen markkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Digitalisaation vaikutukset kuluttajan ostoprosessiin", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201710234050", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-10-23T14:39:12Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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