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T\u00e4ss\u00e4 pro gradu-tutkielmassa tutkitaan digitalisaation luomia vaikutuksia liiketoimintamallissa ja strategiassa. Tutkielman kirjallisuuskatsauksessa perehdyt\u00e4\u00e4n tarkemmin t\u00e4m\u00e4nhetkisiin tutkimuksiin digitalisaatiosta, sen m\u00e4\u00e4ritelm\u00e4st\u00e4 ja vaikutuksista. Liiketoimintamallia ja strategiaa tarkastellaan ja kirjallisuuteen perustuen pyrit\u00e4\u00e4n j\u00e4sent\u00e4m\u00e4\u00e4n digitalisaation vaikutuksia n\u00e4ihin. Kirjallisuuskatsauksen pohjalta luodaan viitekehys tutkimuksen empiiriselle osiolle, jossa laadullista tapaustutkimusta k\u00e4ytt\u00e4en tarkastellaan kohdeorganisaatioiden edustajien n\u00e4kemyksi\u00e4 tutkielman aiheeseen. Tutkimuksen empiirisen osion tulokset osoittavat, ett\u00e4 digitalisaatio on vaikuttanut organisaatioiden liiketoimintamalliin, sek\u00e4 osittain my\u00f6s strategiaan. Tuloksissa on kuitenkin havaittavissa, ett\u00e4 on haastavaa rajata, mitk\u00e4 muutokset ovat juuri digitalisaation aiheuttamia ja mitk\u00e4 muista tekij\u00f6ist\u00e4 johtuvia.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anni Massinen (anemmass) on 2017-10-14 15:10:35.528446. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). 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