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[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Koski, Eleonora", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-09-28T15:49:17Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-09-28T15:49:17Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1725375", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/55482", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kuluttajien tavoille ja tottumuksille saada tuotteita k\u00e4ytt\u00f6\u00f6ns\u00e4 on tullut useita vaihtoehtoja perinteisen tuotteiden omistamisen rinnalle, kun jakamistalous periaatteineen on alkanut levitt\u00e4yty\u00e4 useille eri liiketoiminnan alueille majoituksesta liikkumiseen. Omistamisen sijaan kuluttajat voivat halutessaan k\u00e4ytt\u00e4\u00e4 jakamiseen, vuokraamiseen ja yhteisk\u00e4ytt\u00f6\u00f6n pohjautuvia palveluita, joiden kautta on mahdollista saada tuote v\u00e4liaikaisesti kuluttajan omaan k\u00e4ytt\u00f6\u00f6n ilman sen omistamista. Usein omistaminen on yh\u00e4 selke\u00e4sti suositumpi vaihtoehto enemmist\u00f6lle kuluttajista, mutta jakamistalouteen perustuvien palveluiden k\u00e4yt\u00f6n suosio on kasvamaan p\u00e4in.\r\nT\u00e4m\u00e4n tutkimuksen tavoitteena on selvitt\u00e4\u00e4 millaisia hy\u00f6tyj\u00e4 ja haittoja kuluttajat liitt\u00e4v\u00e4t tuotteiden jakamiseen ja yhteisk\u00e4ytt\u00f6\u00f6n auton kontekstissa. Vastavuoroisesti selvitet\u00e4\u00e4n millaisia hy\u00f6tyj\u00e4 ja haittoja kuluttajat kokevat liittyv\u00e4n auton omistamiseen. Tutkimus toteutettiin kvalitatiivisena tutkimuksena. Aineisto tutkimusta varten ker\u00e4ttiin haastattelemalla kymment\u00e4 henkil\u00f6\u00e4, joista viisi asuu taloyhti\u00f6ss\u00e4, jossa on k\u00e4yt\u00f6ss\u00e4 yhteisk\u00e4ytt\u00f6auto. Lis\u00e4ksi haastateltiin viitt\u00e4 henkil\u00f6\u00e4, jotka ovat yhteisk\u00e4ytt\u00f6palvelu City Car Clubin j\u00e4seni\u00e4 ja k\u00e4ytt\u00e4v\u00e4t palvelua aktiivisesti. Haastattelut toteutettiin puolistrukturoituina teemahaastatteluina. Tutkimustuloksia analysoitiin sis\u00e4ll\u00f6nanalyysin ja teemoittelun keinoin. \r\nTutkimuksen johtop\u00e4\u00e4t\u00f6ksiss\u00e4 todetaan, ett\u00e4 jakamisen hy\u00f6tyin\u00e4 nousivat esiin vapaus vastuista, k\u00e4yt\u00f6n edullisuus ja k\u00e4yt\u00e4nn\u00f6llisyys sek\u00e4 mukana tuleva ymp\u00e4rist\u00f6n\u00e4k\u00f6kulma. Haittapuoliksi miellettiin ajoittaiset ongelmat saatavuuden suhteen sek\u00e4 suunnitelmallisuus menojen suhteen, joka v\u00e4hent\u00e4\u00e4 liikkumisen joustavuutta. Omistamisen haittoina pidettiin taloudellista vastuuta sek\u00e4 huolta tuotteen toimivuudesta. Omistamisen hy\u00f6dyiksi nousivat tuotteen tuttuus, mahdollisuus k\u00e4ytt\u00e4\u00e4 autoa aina halutessaan ja oikeus pit\u00e4\u00e4 autoa haluamassaan kunnossa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Eleonora Koski (anelkosk) on 2017-09-28 15:49:17.508038. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-09-28T15:49:17Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201709283874.pdf: 778437 bytes, checksum: ef11f2a9241c1700142c9d8dcf4977f6 (MD5)\r\nlicense.html: 4819 bytes, checksum: c25c1c83f3be184c6c7c7c45bcf07308 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-09-28T15:49:17Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201709283874.pdf: 778437 bytes, checksum: ef11f2a9241c1700142c9d8dcf4977f6 (MD5)\r\nlicense.html: 4819 bytes, checksum: c25c1c83f3be184c6c7c7c45bcf07308 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (68 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "jakamistalous", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "omistaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "jakaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteis\u00f6llinen kuluttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "auton yhteisk\u00e4ytt\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Auton yhteisk\u00e4yt\u00f6n ja omistamisen hy\u00f6dyt jakamistaloudessa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201709283874", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": 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