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[{"key": "dc.contributor.advisor", "value": "Pesonen, Hanna-Leena", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Keskinen, Kirsi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-09-04T06:39:30Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-09-04T06:39:30Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1721258", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/55258", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "L\u00e4mp\u00f6yritt\u00e4j\u00e4t ovat pienyritt\u00e4ji\u00e4, jotka huolehtivat l\u00e4mp\u00f6energian tuottamisesta ja toimittamisesta asiakkaalle tyypillisesti polttamalla paikallista mets\u00e4biomassaa l\u00e4mp\u00f6laitoksessa. L\u00e4mp\u00f6markkinoilla asiakassuhteet ovat yleens\u00e4 pitk\u00e4ik\u00e4isi\u00e4 ja hinnat sovitaan pitk\u00e4lle tulevaisuuteen ulottuville l\u00e4mm\u00f6ntoimituksille. Hinnoittelu on haastava toiminto, joka kytkeytyy niin yrityksen sis\u00e4isiin tekij\u00f6ihin, markkinointimixiss\u00e4 teht\u00e4viin p\u00e4\u00e4t\u00f6ksiin kuin ulkoisen toimintaymp\u00e4rist\u00f6n seikkoihin. Hinnoittelukyvykkyyden omaaminen voisi auttaa l\u00e4mp\u00f6yritt\u00e4ji\u00e4 onnistumaan hinnoittelussa. T\u00e4m\u00e4n tutkimuksen tavoitteena olikin tunnistaa, mist\u00e4 tekij\u00f6ist\u00e4 keskisuomalaisten l\u00e4mp\u00f6yritt\u00e4jien hinnoittelukyvykkyys muodostuu ja mitk\u00e4 resurssit ovat yhteydess\u00e4 n\u00e4iden tekij\u00f6iden esiintymiseen.\r\nTutkimuksen teoreettisena taustana k\u00e4ytettiin resurssipohjaista n\u00e4k\u00f6kulmaa hinnoittelukyvykkyyden muodostumiseen. Hinnoittelukyvykkyystekij\u00f6in\u00e4 k\u00e4ytettiin PRICECAP-mittariston mukaista kymment\u00e4 eri hinnoittelukyvykkyystekij\u00e4\u00e4.\r\nTutkimuksen aineisto hankittiin haastattelemalla 11 keskisuomalaista l\u00e4mp\u00f6yritt\u00e4j\u00e4\u00e4.\r\nAineistoa analysoitiin sek\u00e4 laadullisilla ett\u00e4 m\u00e4\u00e4r\u00e4llisill\u00e4 tutkimusmenetelmill\u00e4,\r\njoten tutkimusta voidaan pit\u00e4\u00e4 monimetodista l\u00e4hestymistapaa k\u00e4ytt\u00e4v\u00e4n\u00e4 tapaustutkimuksena. Lis\u00e4ksi l\u00e4mp\u00f6yritt\u00e4j\u00e4toimialaa kuvaavina l\u00e4htein\u00e4 k\u00e4ytettiin sekund\u00e4\u00e4riaineistoa, joka koostui p\u00e4\u00e4asiassa erilaisista raporteista.\r\nTutkimusaineiston sis\u00e4lt\u00f6\u00e4 analysoitaessa esille nousi l\u00e4hes jokaisen yksitt\u00e4isen\r\nhinnoittelukyvykkyystekij\u00e4n kohdalla useita eri seikkoja. Sis\u00e4isten tekij\u00f6iden kohdalla painottui operatiivinen toiminta, markkinointimixiin liittyen asiakkaan kuunteleminen ja ulkoisten tekij\u00f6iden kohdalla aktiivinen tiedonhankinta yrityksen ulkopuolelta. L\u00e4mp\u00f6yritt\u00e4j\u00e4ll\u00e4 olevien hinnoittelukyvykkyystekij\u00f6iden m\u00e4\u00e4r\u00e4t vaihtelivat keskisuomalaisten l\u00e4mp\u00f6yritt\u00e4jien v\u00e4lill\u00e4 suuresti eik\u00e4 kell\u00e4\u00e4n tunnistettu olevan kaikki tekij\u00f6it\u00e4. Eniten l\u00e4mp\u00f6yritt\u00e4jill\u00e4 oli sis\u00e4isi\u00e4 ja v\u00e4hiten ulkoisia hinnoittelukyvykkyystekij\u00f6it\u00e4. Merkitt\u00e4vimmiksi suurempaan hinnoittelukyvykkyystekij\u00f6iden m\u00e4\u00e4r\u00e4\u00e4n yhteydess\u00e4 oleviksi resursseiksi tai taustatekij\u00f6iksi osoittautuivat l\u00e4mp\u00f6yritt\u00e4j\u00e4kumppanin sek\u00e4 lyhyemm\u00e4n l\u00e4mp\u00f6yritt\u00e4jyyskokemuksen omaaminen. Jatkuja vuoropuhelu asiakkaan kanssa ja kumppanin kanssa l\u00e4mp\u00f6yritt\u00e4j\u00e4n\u00e4 toimiminen ovat seikkoja, joita t\u00e4m\u00e4n tutkimuksen\r\nperusteella voisi suositella l\u00e4mp\u00f6yritt\u00e4j\u00e4n hinnoittelukyvykkyyden tukemiseksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Kirsi Keskinen (kielkesk) on 2017-09-04 06:39:29.894679. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-09-04T06:39:30Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201709043647.pdf: 547018 bytes, checksum: 7343514eb617037bb9b3a5a32cdbc302 (MD5)\r\nlicense.html: 4806 bytes, checksum: 982835894a125610619fb7b995c18817 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-09-04T06:39:30Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201709043647.pdf: 547018 bytes, checksum: 7343514eb617037bb9b3a5a32cdbc302 (MD5)\r\nlicense.html: 4806 bytes, checksum: 982835894a125610619fb7b995c18817 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (60 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "hinnoittelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hinnoittelukyvykkyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "resurssipohjainen n\u00e4k\u00f6kulma", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "l\u00e4mp\u00f6yritt\u00e4j\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Hinnoittelukyvykkyys l\u00e4mp\u00f6yritt\u00e4j\u00e4toimialalla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201709043647", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritysten ymp\u00e4rist\u00f6johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Tapaustutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-09-04T06:39:30Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", 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