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[{"key": "dc.contributor.advisor", "value": "K\u00e4hk\u00f6nen, Satu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Waenerberg, Annika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Alajuuma, Viivi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-08-13T10:17:12Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-08-13T10:17:12Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1719135", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/55073", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pro gradu -tutkielmassa tarkastellaan 1930-luvun puristelasia suhteessa aikakauden suomalaiseen keskusteluun kodintuotteiden teollisesta valmistamisesta ja koneellisesti valmistettujen tuotteiden suunnittelusta. Tutkielman kolme p\u00e4\u00e4tutkimuskysymyst\u00e4 ovat: Millainen modernin kodinesineen tuli olla? Miten t\u00e4llainen moderni kodinesine suunniteltiin ja valmistettiin? Miten sit\u00e4 markkinoitiin? P\u00e4\u00e4tutkimuskysymykset jakavat tutkielman kolmeen teemaan, joiden alla kysymyksi\u00e4 k\u00e4sitell\u00e4\u00e4n. \r\nModernin kodinesineen m\u00e4\u00e4ritelm\u00e4\u00e4 on pohdittu modernismia k\u00e4sittelev\u00e4n aikalaiskeskustelun kautta. K\u00e4sitelt\u00e4v\u00e4ksi on valittu taide- ja muotoilualan julkaisujen kirjoituksia. Kirjoituksia tarkasteltaessa on haluttu selvitt\u00e4\u00e4 k\u00e4siteltiink\u00f6 julkaisuissa lasimuotoilua ja lasin koneellista valmistusta, mit\u00e4 ja miten koneellisesta tuotannosta yleens\u00e4 ottaen kirjoitettiin ja miten kirjoittajat n\u00e4kiv\u00e4t ja m\u00e4\u00e4ritteliv\u00e4t koneellisesti valmistetun tuotteen. Kirjoituksia on tarkasteltu l\u00e4hiluvun periaatteella. Modernin kodinesineen markkinointia on selvitetty Kotiliesi-lehdess\u00e4 vuosina 1937\u20131939 julkaistujen puristelasimainosten kautta. G\u00f6ran Hongellin suunnittelemien Silko-, Maininki- ja S\u00e4de- puristelasisarjojen mainoksia on tutkittu sis\u00e4ll\u00f6nanalyysimenetelm\u00e4ll\u00e4.\r\nTutkielma luo eri n\u00e4k\u00f6kulmien avulla yleiskuvaa puristelasin muotoilun historiasta ja vahvistaa k\u00e4sityst\u00e4 siit\u00e4, ett\u00e4 sotien v\u00e4linen aika oli Suomessa muotoilun murroskautta ja pohjusti sotien j\u00e4lkeisen ajan suomalaisen lasimuotoilu nousua. Modernia muotoilua ja kodin esineiden teollista valmistamista k\u00e4sittelev\u00e4t aikalaiskirjoitukset muistuttivat siit\u00e4, ett\u00e4 funktionalismin puolestapuhujien tavoitteet olivat ylev\u00e4t, mutta tavoitteiden siirtyminen k\u00e4yt\u00e4nn\u00f6n kodintavaratuotantoon tapahtui eritt\u00e4in hitaasti. Kotilieden mainoksia tutkittaessa selvisi, ett\u00e4 Karhulan lasitehdas tasapainoili 1930-luvulla uuden muotokielen ja ostajien miellytt\u00e4misen v\u00e4lill\u00e4. L\u00e4hdekirjallisuuden perusteella tehtaan johto oli ilmeisen selv\u00e4sti kiinnostunut aikakauden arkkitehtuurista ja muotoilusta, mutta ostavalle yleis\u00f6lle funktionalististen lasituotteiden moderniutta pyrittiin h\u00e4ivytt\u00e4m\u00e4\u00e4n. Mainokset vahvistivat kuvaa siit\u00e4, ett\u00e4 lasia ei yritetty myyd\u00e4 niiden moderniudella tai funktionalistisuudella. Muotoilun murroskausi n\u00e4kyi kuitenkin kiinnostavasti rivien v\u00e4list\u00e4 etenkin mainonnassa k\u00e4ytetyiss\u00e4 valokuvissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Viivi Alajuuma (vikaalaj) on 2017-08-13 10:17:09.621043. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-08-13T10:17:12Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201708133465.pdf: 1810849 bytes, checksum: ab768ac2756e8bd51c238744e20acf2e (MD5)\r\nlicense.html: 4899 bytes, checksum: d5750552b80215bce87d151104a23168 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-08-13T10:17:12Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201708133465.pdf: 1810849 bytes, checksum: ab768ac2756e8bd51c238744e20acf2e (MD5)\r\nlicense.html: 4899 bytes, checksum: d5750552b80215bce87d151104a23168 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (73 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Hongell, G\u00f6ran", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Karhulan lasitehdas", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Kotiliesi (aikakauslehti)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Arjen muotoilua : Karhulan lasitehtaan 1930-luvun puristelasi modernistisena kodintuotteena aikalaiskirjoituksissa ja Kotilieden mainoskuvissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Karhulan lasitehtaan 1930-luvun puristelasi modernistisena kodintuotteena aikalaiskirjoituksissa ja Kotilieden mainoskuvissa", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201708133465", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music, Art and Culture Studies", "language": "en", "element": 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