| _version_ |
1799746116642668544
|
| annif_keywords_txtF_mv |
marketing
small and medium-sized enterprises
brands
market value
pricing
|
| annif_uris_txtF_mv |
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p8246
http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p22006
http://www.yso.fi/onto/yso/p10773
|
| author |
Pakarinen, Riikka
|
| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
|
| author_facet |
Pakarinen, Riikka
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
Pakarinen, Riikka
|
| author_sort |
Pakarinen, Riikka
|
| building |
Jyväskylän yliopisto
JYX-julkaisuarkisto
|
| datasource_str_mv |
jyx
|
| department_txtF |
Taloustieteet
|
| faculty_txtF |
Kauppakorkeakoulu
|
| first_indexed |
2023-03-22T10:00:51Z
|
| format |
Pro gradu
|
| format_ext_str_mv |
Opinnäyte
Pro gradu
|
| free_online_boolean |
1
|
| fullrecord |
<?xml version="1.0"?>
<qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs</title><title type="alternative">Role of marketing in Software-as-a-Service SMEs</title><creator>Pakarinen, Riikka</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="yliopisto" lang="en">University of Jyväskylä</contributor><contributor type="yliopisto" lang="fi">Jyväskylän yliopisto</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">marketing</subject><subject type="other">Software-as-a-Service</subject><subject type="other">cloud service</subject><subject type="other">cloud computing</subject><subject type="other">small and medium sized enterprises</subject><subject type="other">SME</subject><subject type="other">owner-manager</subject><subject type="other">servitization</subject><subject type="method">Teemahaastattelu</subject><subject type="yso">ohjelmistoliiketoiminta</subject><subject type="yso">palveluliiketoiminta</subject><subject type="yso">pilvipalvelut</subject><subject type="yso">markkinointi</subject><subject type="yso">pienet ja keskisuuret yritykset</subject><subject type="yso">yrittäjät</subject><subject type="yso">päätöksenteko</subject><available>2017-08-10T09:35:58Z</available><issued>2017</issued><type lang="fi">Pro gradu</type><type lang="en">Master's thesis</type><identifier type="other">oai:jykdok.linneanet.fi:1718028</identifier><identifier type="uri">https://jyx.jyu.fi/handle/123456789/55061</identifier><identifier type="urn">URN:NBN:fi:jyu-201708103448</identifier><language type="iso">eng</language><language type="iso">fin</language><rights lang="fi">Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.</rights><rights lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights type="accesslevel" lang="fi">openAccess</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201708103448</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/55061/1/URN%3aNBN%3afi%3ajyu-201708103448.pdf" name="URN:NBN:fi:jyu-201708103448.pdf" type="application/pdf" length="847625" sequence="1"/><recordID>123456789_55061</recordID></qualifieddc>
|
| id |
jyx.123456789_55061
|
| language |
eng
fin
|
| last_indexed |
2024-05-13T20:04:05Z
|
| main_date |
2017-01-01T00:00:00Z
|
| main_date_str |
2017
|
| online_boolean |
1
|
| online_urls_str_mv |
{"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/55061\/1\/URN%3aNBN%3afi%3ajyu-201708103448.pdf","text":"URN:NBN:fi:jyu-201708103448.pdf","source":"jyx","mediaType":"application\/pdf"}
|
| oppiainekoodi_txtF |
20423
|
| publication_first_indexed |
2017-03-22T10:00:51Z
|
| publishDate |
2017
|
| record_format |
qdc
|
| source_str_mv |
jyx
|
| spellingShingle |
Pakarinen, Riikka
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
marketing
Software-as-a-Service
cloud service
cloud computing
small and medium sized enterprises
SME
owner-manager
servitization
Teemahaastattelu
ohjelmistoliiketoiminta
palveluliiketoiminta
pilvipalvelut
markkinointi
pienet ja keskisuuret yritykset
yrittäjät
päätöksenteko
|
| subject_txtF |
Markkinointi
|
| thumbnail |
https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_55061&index=0&size=large
|
| title |
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
|
| title_alt |
Role of marketing in Software-as-a-Service SMEs
|
| title_full |
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
|
| title_fullStr |
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
|
| title_full_unstemmed |
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
|
| title_short |
A valued partner or a mere support function
|
| title_sort |
valued partner or a mere support function the role of marketing in software as a service smes
|
| title_sub |
the role of marketing in Software-as-a-Service SMEs
|
| title_txtP |
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
|
| topic |
marketing
Software-as-a-Service
cloud service
cloud computing
small and medium sized enterprises
SME
owner-manager
servitization
Teemahaastattelu
ohjelmistoliiketoiminta
palveluliiketoiminta
pilvipalvelut
markkinointi
pienet ja keskisuuret yritykset
yrittäjät
päätöksenteko
|
| topic_facet |
SME
Software-as-a-Service
Teemahaastattelu
cloud computing
cloud service
marketing
markkinointi
ohjelmistoliiketoiminta
owner-manager
palveluliiketoiminta
pienet ja keskisuuret yritykset
pilvipalvelut
päätöksenteko
servitization
small and medium sized enterprises
yrittäjät
|
| url |
https://jyx.jyu.fi/handle/123456789/55061
http://www.urn.fi/URN:NBN:fi:jyu-201708103448
|
| work_keys_str_mv |
AT pakarinenriikka avaluedpartnerorameresupportfunctiontheroleofmarketinginsoftwareasaservicesmes
AT pakarinenriikka valuedpartnerorameresupportfunctiontheroleofmarketinginsoftwareasaservicesmes
|