Technology acceptance of voice assistants anthropomorphism as factor

Teknologian omaksumista on tutkittu tietojärjestelmätieteissä vuosia, tarkoituksena selvittää mitkä tekijät vaikuttavat teknologian omaksumiseen. Nämä tutkimukset ovat tuottaneet erilaisia malleja, jotka selittävät tämän prosessin niin teknisestä, kuin motivaation näkökulmasta. Tämä tutkimus yrittää...

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Päätekijä: Kääriä, Arttu
Muut tekijät: Faculty of Information Technology, Informaatioteknologian tiedekunta, Informaatioteknologia, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2017
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/54612
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author Kääriä, Arttu
author2 Faculty of Information Technology Informaatioteknologian tiedekunta Informaatioteknologia University of Jyväskylä Jyväskylän yliopisto
author_facet Kääriä, Arttu Faculty of Information Technology Informaatioteknologian tiedekunta Informaatioteknologia University of Jyväskylä Jyväskylän yliopisto Kääriä, Arttu Faculty of Information Technology Informaatioteknologian tiedekunta Informaatioteknologia University of Jyväskylä Jyväskylän yliopisto
author_sort Kääriä, Arttu
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description Teknologian omaksumista on tutkittu tietojärjestelmätieteissä vuosia, tarkoituksena selvittää mitkä tekijät vaikuttavat teknologian omaksumiseen. Nämä tutkimukset ovat tuottaneet erilaisia malleja, jotka selittävät tämän prosessin niin teknisestä, kuin motivaation näkökulmasta. Tämä tutkimus yrittää luoda mallin joka selittää teknologian omaksumisen, kun antropomorfismi on lisätty tekijäksi. Tätä mallia tutkitaan ääniavustajien kontekstissa. Tämä pro-gradu tutkielma koostuu kirjallisuuskatsauksesta, sekä empiirisestä tutkimuksesta. Kirjallisuuskatsaus osoittaa antropomorfismin voivan vaikuttaa käyttäjän käyttäytymiseen. Lisäksi katsaus tunnistaa sopivia tekijöitä, joilla mitata antropomorfismia, sekä tarkastelee tekijöitä nykyisissä teknologian omaksumismalleissa uutta teoreettista viitekehystä varten. Tämän tuloksena syntyvä viitekehys yhdistää järjestelmän laadun, koetun hyödyllisyyden, koetun helppokäyttöisyyden, sosiaalisen vaikutuksen sekä suosittuuden antropomorfismin kanssa, jonka avulla voidaan nähdä miten nämä tekijät vaikuttavat käyttöaikomukseen ja käyttäjätyytyväisyyteen. Lisäksi tämä viitekehys mittaa antropomorfismia aiheuttavia ääniavustajan ominaisuuksia, sekä käyttäjän taipumuksellisia tekijöitä. Tätä viitekehystä tutkitaan kvantitatiivisena tutkimuksena. Tutkimuksen tulosten perusteella, antropomorfismilla ei ollut odotettuja vaikutuksia käyttöaikomukseen tai käyttäjätyytyväisyyteen. Sen sijaan vaikuttavimmat tekijät olivat koettu hyödyllisyys, koettu helppokäyttöisyys sekä järjestelmän laatu. Tutkielman lopuksi näistä tuloksista keskustellaan, sekä mahdollisia selitysmalleja harkitaan. Tutkielma tarjoaa myös mahdollisia aiheita jatkotutkimukseen. Technology acceptance has been studied for years in information systems, to explain what factors influence technology adoption. These studies have resulted in different models, that explain the process from technical, and motivational point of view. This study attempts to build a model that explains technology acceptance, with the addition of anthropomorphism as a measured factor. This model is studied in the context of voice assistants. This master's thesis consists of a literature review, and an empirical study. The literature review establishes the potential of anthropomorphism on user behavior. The review further identifies suitable measurements for anthropomorphism, and reviews existing technology acceptance models, to identify factors to be included in the research framework. The resulting framework combines system quality, perceived usefulness, perceived ease of use, social influence, and popularity with anthropomorphism, to see how these factors affect intention to use and user satisfaction. The framework also measures the features of the voice assistant, that cause anthropomorphism to occur, as well as user's dispositional factors. This framework is tested as a quantitative research. Based on the results of the study, anthropomorphism did not have the expected influence on intention to use, or user satisfaction. Instead, the significant effects came from perceived usefulness, perceived ease of use and system quality. At the end of the thesis, the results are discussed and potential explanations to these results are considered. Topics for future research are also suggested.
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spellingShingle Kääriä, Arttu Technology acceptance of voice assistants : anthropomorphism as factor technology acceptance anthropomorphism intention to use user satisfaction Information Systems Science Tietojärjestelmätiede 601
title Technology acceptance of voice assistants : anthropomorphism as factor
title_full Technology acceptance of voice assistants : anthropomorphism as factor
title_fullStr Technology acceptance of voice assistants : anthropomorphism as factor Technology acceptance of voice assistants : anthropomorphism as factor
title_full_unstemmed Technology acceptance of voice assistants : anthropomorphism as factor Technology acceptance of voice assistants : anthropomorphism as factor
title_short Technology acceptance of voice assistants
title_sort technology acceptance of voice assistants anthropomorphism as factor
title_sub anthropomorphism as factor
title_txtP Technology acceptance of voice assistants : anthropomorphism as factor
topic technology acceptance anthropomorphism intention to use user satisfaction Information Systems Science Tietojärjestelmätiede 601
topic_facet 601 Information Systems Science Tietojärjestelmätiede anthropomorphism intention to use technology acceptance user satisfaction
url https://jyx.jyu.fi/handle/123456789/54612 http://www.urn.fi/URN:NBN:fi:jyu-201706202988
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