The discursive legitimation strategies of a nascent market

The discursive legitimation strategies of a nascent market

Näytä muut versiot (1)

Since the introduction of Gold&Green Foods Ltd’s Pulled Oats (Nyhtökaura) to the Finnish market in the spring 2016, the Finnish media has been increasingly reviewing different plant-based protein products. Gold&Green Ltd’s Pulled Oats has experienced extensive media coverage amongst other Fi...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Tuovinen, Nina
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2017
Aiheet:
categorization
self-categorization
legitimation strategies
nascent market
organization studies
critical discourse analysis
plant-based proteins
dairy-based proteins
Pulled Oats
Gold&Green Foods Ltd
Härkis
Verso Food Ltd
MiFu
Valio Ltd
20426
kasviproteiinit
maitoproteiinit
markkinat (taloustiede)
markkinat
Linkit: https://jyx.jyu.fi/handle/123456789/54601

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