The discursive legitimation strategies of a nascent market

Since the introduction of Gold&Green Foods Ltd’s Pulled Oats (Nyhtökaura) to the Finnish market in the spring 2016, the Finnish media has been increasingly reviewing different plant-based protein products. Gold&Green Ltd’s Pulled Oats has experienced extensive media coverage amongst other Fi...

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Bibliographic Details
Main Author:	Tuovinen, Nina
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format:	Master's thesis
Language:	eng
Published:	2017
Subjects:	categorization self-categorization legitimation strategies nascent market organization studies critical discourse analysis plant-based proteins dairy-based proteins Pulled Oats Gold&Green Foods Ltd Härkis Verso Food Ltd MiFu Valio Ltd 20426 kasviproteiinit maitoproteiinit markkinat (taloustiede) markkinat
Online Access:	https://jyx.jyu.fi/handle/123456789/54601

The discursive legitimation strategies of a nascent market by Tuovinen, Nina, kirjoittaja

Published 2017

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis

The discursive legitimation strategies of a nascent market

The discursive legitimation strategies of a nascent market by Tuovinen, Nina, kirjoittaja

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