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[{"key": "dc.contributor.advisor", "value": "Tuunanen, Tuure", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lahtinen, Jussi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-06-15T10:15:54Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-06-15T10:15:54Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1703837", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/54521", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kaupank\u00e4ynti on siirtynyt viime aikoina hyvin nopeasti verkkoymp\u00e4rist\u00f6ihin,\r\nnopean teknologisen kehittymisen seurauksena. Verkkokaupat ovat loistava\r\nymp\u00e4rist\u00f6 saada kuluttajat tekem\u00e4\u00e4n ylim\u00e4\u00e4r\u00e4isi\u00e4 impulssiostoja, koska kuluttajille\r\non vaivatonta tarjota osto\u00e4rsykkeit\u00e4 ja ostaminen on heille helppoa ja nopeaa.\r\nImpulssiostaminen tulee tulevaisuudessa olemaan myynnin kannalta selke\u00e4\r\nkilpailuetu verkkokauppiaille. My\u00f6s flow on seikka, jota kuluttajat vaativat\r\nnyky\u00e4\u00e4n verkkosivuilta, koska se tarjoaa miellytt\u00e4v\u00e4n asiakaskokemuksen.\r\nT\u00e4m\u00e4n tutkimuksen tarkoituksena on selvitt\u00e4\u00e4 vaikuttaako flow-kokemus\r\nimpulssiostamiseen verkkokaupassa ja kuinka verkkokauppiaat voisivat hy\u00f6dynt\u00e4\u00e4\r\nenemm\u00e4n flow-kokemusta ja impulssiostamista liiketoiminnassaan.\r\nTutkimusongelmiin vastaukset selvitettiin toteuttamalla kirjallisuuskatsaus,\r\njoka k\u00e4sittelee flow\u2019ta sek\u00e4 impulssiostamista.\r\nTutkimuksen empiirinen osuus toteutettiin laadullisella tutkimusmenetelm\u00e4ll\u00e4,\r\nLaddering-haastattelulla. Laddering-haastatteluiden pohjalta syntyi\r\nlukuisia arvoketjua, joista muodostettiin visuaalisia arvokarttoja, joista ilmenee,\r\nmillaisia t\u00e4rkeit\u00e4 ominaisuuksia kuluttajat kaipaavat verkkokaupalta ja miksi,\r\nsek\u00e4 mit\u00e4 arvoa ne heille tarjoavat. Tutkimuksen tuloksena arvokarttoihin koodattiin\r\nteoreettisen viitekehyksen avulla flow\u2019hon ja impulssiostamiseen vaikuttavat\r\ntekij\u00e4t ja rakenneosat, joista selvi\u00e4\u00e4 onko flow\u2019lla vaikutusta impulssiostamiseen\r\nja toisinp\u00e4in.\r\nArvokarttojen ja teoriaosuuden avulla tutkimuksesta selvisi, ett\u00e4 flow vaikuttaa\r\nosaltansa impulssiostoihin. Yleisin t\u00e4h\u00e4n vaikuttava tekij\u00e4 on, ett\u00e4 kuluttajat\r\nkokevat verkkosivujen olevan tarpeeksi helppok\u00e4ytt\u00f6iset ja selke\u00e4t.\r\nVerkkokauppojen suunnittelijoiden on tulevaisuudessa kiinnitett\u00e4v\u00e4\r\nhuomiota, ett\u00e4 verkkosivut ovat selkeit\u00e4, luotettavia, helppok\u00e4ytt\u00f6isi\u00e4 ja, ett\u00e4\r\ntuotteista ja palveluista on saatavilla tarpeeksi tietoa, koska ainoastaan t\u00e4m\u00e4nkaltaiset\r\nsivut kiinnostavat kuluttajia ja saavat heid\u00e4t vierailemaan sivuilla useammin\r\nja kauemmin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Recently, trading and business has moved to an online environment as a\r\nresult of rapid technological development. Online stores are a great environment\r\nto get consumers to make additional impulse purchases. The reason being\r\nthat it\u2019s very easy to offer different buying stimulus to consumers, along with\r\nthe fact that purchasing in online stores is quick and easy for them as well. In\r\nfuture impulse buying will be a clear competitive advantage for online retailers.\r\nConsumers also demands flow experience from the websites because it provides\r\na pleasant customer experience.\r\nThe purpose of this study is to find out if flow experiences have an influence\r\non impulse purchasing via online stores, and how online merchants could\r\nexploit flow experiences and impulse purchasing more in their daily business.\r\nImplementing a literature review examining flow and impulse purchasing\r\nsolved the research problems. The empirical part of the research was carried out\r\nusing a qualitative research method with a laddering interview.\r\nNumerous value chains were formed trough the laddering interview. Later,\r\nthese value chains were coded into visual value maps. As a result of the research,\r\nthe value maps were encoded again with the factors and components of\r\nflow and impulse purchasing by using the theoretical framework as support.\r\nThe value maps and the theoretical part of the study revealed that flow\r\ndoes have an influence on impulse purchasing. The most common factors affecting\r\nimpulse purchasing are the consumer\u2019s perception that the web site is\r\nclear, and especially, the consumer\u2019s perception of ease of use of the online\r\nstore.\r\nIn the future, online store designers will have to pay attention to the fact\r\nthat websites are perceived as clear, reliable, easy to use and that there is\r\nenough information available on the products sold and the services provided.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jussi Lahtinen (jutulaht) on 2017-06-15 10:15:52.724483. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-06-15T10:15:54Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201706152906.pdf: 11946051 bytes, checksum: 8095de83a9379661321c23d1b6b693f1 (MD5)\r\nlicense.html: 4809 bytes, checksum: 5fed3a1958fcd60d92b7ee3061114cf2 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-06-15T10:15:54Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201706152906.pdf: 11946051 bytes, checksum: 8095de83a9379661321c23d1b6b693f1 (MD5)\r\nlicense.html: 4809 bytes, checksum: 5fed3a1958fcd60d92b7ee3061114cf2 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (155 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "flow", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "impulssiostaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "laddering-haastattelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Flow'n vaikutus impulssiostamiseen verkkokaupoissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201706152906", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-06-15T10:15:54Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "flow-tila", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "impulsiivisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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