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family businesses
branding
brands
corporate image
enterprises
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http://www.yso.fi/onto/yso/p20094
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p11171
http://www.yso.fi/onto/yso/p3128
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Elbanna, Karim
Hakala, Henna-Leena
|
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Kauppakorkeakoulu
School of Business and Economics
Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Yrittäjyys
Entrepreneurship
20422
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Elbanna, Karim
Hakala, Henna-Leena
Kauppakorkeakoulu
School of Business and Economics
Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Yrittäjyys
Entrepreneurship
20422
Elbanna, Karim
Hakala, Henna-Leena
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Elbanna, Karim
Hakala, Henna-Leena
Family business branding : communicating a family-based brand identity
Family business
family business branding
family-based brand identity
familial component
familiness
perheyritykset
brändäys
yrityskuva
markkinointiviestintä
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Family business branding : communicating a family-based brand identity
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Communicating a family-based brand identity
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Family business branding : communicating a family-based brand identity
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Family business branding : communicating a family-based brand identity
Family business branding : communicating a family-based brand identity
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Family business branding : communicating a family-based brand identity
Family business branding : communicating a family-based brand identity
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Family business branding
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family business branding communicating a family based brand identity
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communicating a family-based brand identity
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Family business branding : communicating a family-based brand identity
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family business branding
family-based brand identity
familial component
familiness
perheyritykset
brändäys
yrityskuva
markkinointiviestintä
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familial component
familiness
family business branding
family-based brand identity
markkinointiviestintä
perheyritykset
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